@article{article, title  = {{Brand co-creation through social commerce information sharing: The role of social media}},

 publisher = {{Elsevier BV}},

 url = {{https://doi.org/10.1016/j.jbusres.2018.06.008 }},

 year = {{2020}},

 month = {{12}},

 author = {{Tajvidi M and Richard M-O and Wang Y and Hajli N}},

 doi = {{10.1016/j.jbusres.2018.06.008}},

 volume = {{121}},

 journal = {{Journal of Business Research}},

 pages = {{476-486}},

 note = {{Accessed on 2025/11/29}}}