@article{article, title  = {{Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context}},

 publisher = {{Elsevier BV}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/208891 }},

 year = {{2024}},

 month = {{1}},

 author = {{Arslan A and Kamara S and Tian AY and Rodgers P and Kontkanen M}},

 doi = {{10.1016/j.jbusres.2023.114488}},

 volume = {{173}},

 journal = {{Journal of Business Research}},

 note = {{Accessed on 2025/12/13}}}