TY  - JOUR

T1  - Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

JO  - Journal of Business Research

UR  - https://eprints.whiterose.ac.uk/id/eprint/208891

PY  - 2024/01/07

AU  - Arslan A

AU  - Kamara S

AU  - Tian AY

AU  - Rodgers P

AU  - Kontkanen M

ED  - 

DO  - DOI: 10.1016/j.jbusres.2023.114488

PB  - Elsevier BV

VL  - 173

Y2  - 2025/12/13

ER  -