@article{article, title = {{Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions}}, publisher = {{Emerald}}, url = {{https://doi.org/10.1108/imds-05-2021-0300 }}, year = {{2021}}, month = {{8}}, author = {{Han R and Lam HKS and Zhan Y and Wang Y and Dwivedi YK and Tan KH}}, doi = {{10.1108/imds-05-2021-0300}}, volume = {{121}}, journal = {{Industrial Management & Data Systems}}, issue = {{12}}, pages = {{2467-2497}}, note = {{Accessed on 2025/11/29}}}