@article{article, title  = {{Quantifying the Effects of Trust in Supply Chains During Promotional Periods}},

 publisher = {{Department of Automatic Control and Systems Engineering}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/84273 }},

 year = {{2010}},

 month = {{8}},

 author = {{Riddalls CE and Iscati-Johanson B and Axtell C and Bennett S and Clegg C}},

 note = {{Accessed on 2025/12/07}}}