@article{article, title  = {{Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets}},

 publisher = {{Wiley}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/229726 }},

 year = {{2025}},

 month = {{7}},

 author = {{Mehmood K and Rehman MA and Abbass A and Woyo E}},

 doi = {{10.1002/cb.70016}},

 journal = {{Journal of Consumer Behaviour}},

 note = {{Accessed on 2025/11/03}}}