TY  - JOUR

T1  - Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets

JO  - Journal of Consumer Behaviour

UR  - https://eprints.whiterose.ac.uk/id/eprint/229726

PY  - 2025/07/24

AU  - Mehmood K

AU  - Rehman MA

AU  - Abbass A

AU  - Woyo E

ED  - 

DO  - DOI: 10.1002/cb.70016

PB  - Wiley

Y2  - 2025/11/03

ER  -