@article{article, title  = {{Piloting personalization research through data-rich environments: a literature review and future research agenda}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/josm-10-2021-0405 }},

 year = {{2022}},

 month = {{6}},

 author = {{Mehmood K and Verleye K and De Keyser A and Larivière B}},

 doi = {{10.1108/josm-10-2021-0405}},

 volume = {{34}},

 journal = {{Journal of Service Management}},

 issue = {{3}},

 pages = {{520-552}},

 note = {{Accessed on 2025/07/18}}}