TY  - JOUR

T1  - Piloting personalization research through data-rich environments: a literature review and future research agenda

JO  - Journal of Service Management

UR  - https://doi.org/10.1108/josm-10-2021-0405

PY  - 2022/06/21

AU  - Mehmood K

AU  - Verleye K

AU  - De Keyser A

AU  - Larivière B

ED  - 

DO  - DOI: 10.1108/josm-10-2021-0405

PB  - Emerald

VL  - 34

IS  - 3

SP  - 520

EP  - 552

Y2  - 2025/07/18

ER  -