@article{article, title = {{Metaverse characteristics: the role of consumer experience shaping consumer behavior in the metaverse}}, publisher = {{MDPI AG}}, url = {{https://eprints.whiterose.ac.uk/id/eprint/230299 }}, year = {{2025}}, month = {{7}}, author = {{Tao M and Khan J and Abbass A and Mehmood K}}, doi = {{10.3390/jtaer20030166}}, volume = {{20}}, journal = {{Journal of Theoretical and Applied Electronic Commerce Research}}, issue = {{3}}, note = {{Accessed on 2026/01/01}}}