@article{article, title  = {{Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse}},

 publisher = {{MDPI AG}},

 url = {{https://doi.org/10.3390/jtaer20030166 }},

 year = {{2025}},

 month = {{7}},

 author = {{Tao M and Khan J and Abbass A and Mehmood K}},

 doi = {{10.3390/jtaer20030166}},

 volume = {{20}},

 journal = {{Journal of Theoretical and Applied Electronic Commerce Research}},

 issue = {{3}},

 pages = {{166-166}},

 note = {{Accessed on 2025/07/18}}}