TY - JOUR T1 - Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse JO - Journal of Theoretical and Applied Electronic Commerce Research UR - https://doi.org/10.3390/jtaer20030166 PY - 2025/07/02 AU - Tao M AU - Khan J AU - Abbass A AU - Mehmood K ED - DO - DOI: 10.3390/jtaer20030166 PB - MDPI AG VL - 20 IS - 3 SP - 166 EP - 166 Y2 - 2025/07/18 ER -