@inbook{inbook, title  = {{The Digital Campaign}},

 publisher = {{Springer Nature Switzerland}},

 url = {{https://doi.org/10.1007/978-3-031-95952-3_9 }},

 year = {{2025}},

 month = {{1}},

 author = {{Dommett K and Jeffers S}},

 doi = {{10.1007/978-3-031-95952-3_9}},

 isbn = {{9783031959516}},

 pages = {{317-347}},

 note = {{Accessed on 2025/12/21}}}