@article{article, title  = {{Redefining service recovery: critical insights into proactive strategies and a future research agenda}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/ijchm-09-2024-1402 }},

 year = {{2025}},

 month = {{12}},

 author = {{Nazifi A and Murdy S and Olya H}},

 doi = {{10.1108/ijchm-09-2024-1402}},

 journal = {{International Journal of Contemporary Hospitality Management}},

 pages = {{1-20}},

 note = {{Accessed on 2025/12/26}}}