An Advanced Guide to using Social Media and the Web to Communicate and Measure your Research Impact

1 day course: Wednesday, 24th February 2021

Many academics and professionals are already using social media tools such as Twitter, blogging and ResearchGate as part of their work. Some are using the tools daily, whilst most just dip in and out of using them for a variety of reasons. Whilst Twitter and ResearchGate are useful, they are just a small part of a large set of tools that academics can use to communicate and network.

Some academics are using the wrong tools and others just not getting the best out of them. Open access, data re-use and scholarly communications are opening up a myriad of further options on how research can be archived, shared and re-used, and the workshop will look at the options available to transform any academic into a modern digital academic.

Course Overview

This one day course will show academics and professionals who will have some experience of using some of these tools but are not quite sure how to maximise them and what other options exist. We will show you how to get more from your mobile device from presentations to conference calling, from taking polls to making videos, and how you can truly be a digital academic fit for the 21st Century.

We will look at the options around self-archiving and the benefits, barriers and pitfalls for doing so. The workshop will also look at different ways of communicating and sharing your research with special attention to infographics, video, podcasting and animation.

Communicating research is only part of the story and we will look at how altmetrics can be employed to show what is being said about your research and how you should respond. We will also explore the ethical and practical issues around open peer review and public comments and how you can deal with them.

Who will benefit from this course?

This short course will benefit a wide range of people including (but not exclusive of):

  • Researchers;
  • Masters and PhD Students;
  • Research Support Staff and Managers;

Course Faculty

Andy Tattersall  Jisc Social Media Superstar in UK Higher Education for 2017.

Claire Beecroft

Date and times

1-day course:  Wednesday, 24th February 2021

Start:  9:30 am

Finish: 4:30 pm


£TBC- Early Bird Rate for confirmed bookings received on or before 11pm on 24th November 2020.

£TBC- Standard Rate for confirmed bookings received on or before 11pm on 10th February 2021.

Bookings will automatically close at 11pm on 10th February 2021.

Booking and Payment

We are now taking provisional bookings for this course.  Please email your details to Karen Holden at   Aplace on the course will be reserved for you, then you will be contacted when the course has gone live on our Online Store, and we are taking bookings.

All of our ScHARR short course bookings are processed via our Online Store. Payment is by Credit/Debit Card or PayPal and via Invoice (purchase order required).

If your employer is paying your fees, and they would prefer to pay via Invoice, please ensure this option is selected when making your booking through the Online Store.  NB:  all invoice details will be required at the time of bookings (contact email address, full address, purchase order number, VAT Reg number) and an actual copy of the Purchase Order should be forwarded to, wherever possible.

If you have any queries regarding our booking process then please do not hesitate to contact us.

Course Materials

Course Materials will be provided via a Delegate Course Website approximately 2 weeks prior to the course start date. Hard copies of exercises will be provided throughout the course. Hard copies of powerpoint presentations will not be provided, but these can be printed by delegates before the start of the course via the Delegate Course Website.

The course will consist of a mixture of presentations, group work, discussions and individual exercises.

Participants are asked to provide their own laptop for the duration of the course.

Accommodation and Meals

The course fee includes lunch and refreshments throughout this 1 day course.

No accommodation is included.

We do however, have a preferential rate of £70 per room/night at the host venue Halifax Hall and £50 per night at our new Jonas Hotel situated behind Halifax Hall, for all of our ScHARR short course delegates.  Details of how to book this are provided in an automated confirmation email, which you should receive upon receipt of your booking. 

For further details please contact Karen Holden at or telephone +44 (0)114 222 2968.

If you have any particular dietary or access requirements then please ensure you identify this on the booking form and/or contact the Short Course Unit with your requirements at the time of booking.


Halifax Hall Hotel & Conference Centre

Endcliffe Vale Road,


S10 3ER

T. 0114 222 8810


For further information please do not hesitate to contact the Short Course Unit via email at

or call +44 (0)114 222 2968.

The content of our courses is reviewed annually to make sure it is up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research, funding changes, professional accreditation requirements, student or employer feedback, outcomes of reviews, and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

Information last updated: 30 July 2020