CBE6192: Strategic Management (online)

The Strategic Management (online) module is led by Nicolas Podas. It runs in the Spring semester and is worth 15 credits.


Overview

The Strategic Management (online) module is led by Nicolas Podas. It runs in the Spring semester and is worth 15 credits.

This module is available as a CPD option

This module is not available as a DDP module


Introduction

Strategic management of organizations is a complex undertaking which starts with the central question: why are some firms more profitable than others?

The course introduces students to the challenge of managing strategy in complex contemporary healthcare environments. The course will require students to examine this question by integrating knowledge from other units, while simultaneously learning and applying new strategic management concepts, principles, frameworks and methodologies.

Topics include strategic management, environmental and internal analysis and diagnosis, strategy selection, and implementation and evaluation. Case studies will be used to give students practical examples.


Aims

This unit aims to cover all the need-to-know topics in strategic management, including:

  • The nature of strategic management
  • Analyzing industry and competition
  • Strategies for cost advantage and differentiation advantage
  • Strategy in times of change
  • Resources, capabilities and competitive advantage
  • Alliances
  • Diversification
  • Internationalization
  • Strategy implementation.

The overall aim of the course is to understand the economic, management and operational complexities of healthcare, healthcare providers and practitioners, and explore the strategic options available.


Learning outcomes

By the end of the unit, a student will be able to demonstrate:

  • A conceptual understanding of key concepts and critical awareness of theories concerning strategic management.
  • Systematic and critical evaluation of current theories and practice of strategic management
  • A critical awareness of the techniques of strategic analysis and the range of their applicability and their limitations in complex domains.
  • A critical grasp of the main issues regarding the challenges of healthcare delivery and strategically managing them.
  • Transferable skills such as analysis of case studies, undertaking deductive and inductive reasoning, and assessing the reasoning of others by engaging in debate


Teaching methods

The course is delivered online by distance learning. This involves online sessions on each topic covered including case studies to help impart knowledge and understanding of key strategic management issues.

The course will be delivered via the University of Sheffield's Blackboard. Blackboard enables students to access all of the course materials, to interact and collaborate with fellow students and tutors and to complete and submit formative and summative exercises and assessments.

The unit teaching methods will consist of a number of asynchronous methods:

  • Recorded lectures in a form of screencast, leading to independent study of lecture notes available in Blackboard
  • Selected videos and interviews
  • Analysis of case studies and other problem solving exercises and synchronous methods
  • Interactive discussions on discussion board or private social media
  • Webinars and online discussions

The development of independent critical thinking is a core objective and students will be encouraged to develop their own questions, inquiries and challenges.

The content of our courses is reviewed annually to make sure it is up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research, funding changes, professional accreditation requirements, student or employer feedback, outcomes of reviews, and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

Information last updated: 8 October 2021


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