A Complete Guide to Communicating your Research using Social Media, Video, Podcasts, Blogs and Infographics ONLINE

ONLINE: Tuesday, 25th - Wednesday, 26th April 2023


A Complete Guide to Communicating your Research using Social Media, Video, Podcasts, Blogs and Infographics

Communicating your research has never been more important in this ever-changing digital world. This two half-day course (with an optional third half-day) will guide you through the practical ways in which you can effectively disseminate your research outputs to wider audiences. 

Session One

Session one starts with a primer session that explores the many interesting ways research is evolving across the lifecycle supported by new tools and technologies. We will take a brief look at social networks and help you understand the pros and cons of each one and where you should invest your time and energy in building those networks. We will explore the sometimes thorny issue of reputation management, where you will learn how to stay on the right side of the social web whilst discovering what to do in that rare event if things should go wrong. For the vast majority of academics engaged in social media, problems do not happen. We treat this part of the session as ‘insurance’ as we impart knowledge that you will hopefully never have to use. It is an important element of research communications which is often overlooked or ignored. 

Finally, we will look at the primary platform that academics use to communicate their research on the web with Twitter. The session will look at useful ways you can enhance your Twitter experience as well as help you discover some of the useful tools that can be employed to help your communications stand out. You do not need a Twitter account to attend, but prior experience of the platform is useful. We will not cover setting up your first Twitter account, but dig deeper into how you can leverage this useful platform to create more effective communications.

Session Two

Session two is the creative element of this workshop and builds upon day one where you will have gained a stronger understanding of the foundations of research communications. We will explore three effective ways where you can start to engage in research communications that go beyond the written word. We will explore videos, animations, podcasts and infographics. The course lead will guide you through their use within an academic setting and demystify some of the reasons that may have put you off creating these kinds of outputs. You do not need to have experience of creating digital content. In the session, Andy will showcase a suite of tools that are free or low cost that can assist you create multimedia materials in less time than you can imagine. The approach to this workshop is to give you the confidence to use these digital technologies, learn shortcuts and understand the considerations of communicating your research via mediums that go beyond and enhance the academic journal paper. 

Session Three (optional extra)

Session three is an additional bolt-on for those who wish to expand their research communications skill set even further. In the course of this half-day workshop, you will learn how to turn your traditional academic research into a much shorter lay communication for blogs and other dissemination activities. Andy is a trained journalist and will share his expertise that will help you write for different audiences and how to better understand the space between academia and the media. Following on from this we will explore the interesting area of alternative indicators of scholarly interest. We will look at what altmetrics actually mean and how gaining a better understanding of them can assist researchers capture the impact from their research through such as citations in policy and Wikipedia as well as how this ties back to coverage with the media. We will also look at campaigns and how you tie all of the new skills learned over the previous sessions to create a coherent series of research communications. We will finish the workshop by looking at those 1% tweaks and habits you can make to your research communications that will give yourself a better chance of reaching wider audiences and generating impact for your hard work.

Who will benefit from this course?

This short course will benefit a wide range of people including (but not exhaustive of):

  • Researchers,
  • Masters and PhD students,
  • Research Support Staff and Managers,
  • Library and Information Professionals,
  • Communications and Marketing Professionals.

Course Faculty

Andy Tattersall  Jisc Social Media Superstar in UK Higher Education for 2017.

Date and times

Session 1:  Tuesday, 25th April 2023 from 1pm to 4pm (GMT)

  • How research is changing in the 21st Century
  • Social networks - What they are and which ones should you join
  • Managing your reputation online
  • Maximising Twitter’s potential as a research communication platform 

Session 2:  Wednesday, 26th April 2022 from 9:30am to 12:30pm (GMT)

  • Creating research communication podcasts
  • Creating infographics and eye-catching posters
  • Getting visual - tools to help you turn a piece of research into a video presentation, screencast or animation.

Session 3: Wednesday, 26th April 2022 (Optional extra) from 1:30pm to 4:30pm (GMT)

  • Research blogging and working with the media - how to turn a piece of research into a blog/media article
  • Altmetrics and alternative indicators of scholarly interest
  • Creating a campaign and putting it together
  • 1% increments to enhance your research communications

If you cannot attend the above and/or would like to be kept up to date with booking deadlines, please complete the google form below with your details:

Social Media - Register Interest Google Form


The fee for this ONLINE delivered course:

£149 per person (Session 1 and Session 2).

£29 for the optional extra session (Session 3).

If you are a member of ScHARR Staff or a ScHARR Student please contact Karen Holden at scharr-scu@sheffield.ac.uk in the first instance, to confirm your eligibility and details of how to book at the reduced rate of £99.

Booking and Payment

This course is live on our online store and accepting bookings.


Online bookings will automatically close at 10am on Tuesday, 25th April 2023.

If you cannot attend the above and/or would like to be kept up to date with booking deadlines, please complete the google form below with your details:

Social Media - Register Interest Google Form

Payment Options

Payment can be made via credit/debit card, PayPal or via company invoice (provided a purchase order can be provided at the time of booking).

If your employer is paying your fees, and they would prefer to be invoiced, please ensure you have your purchase order details before making your booking.  Wherever possible please also email an electronic copy of your company purchase order to scharr-scu@sheffield.ac.uk.

Immediate payment or purchase order details are required at the time of booking, please ensure you have these details to hand before making your booking.

We would like to reassure you that any bookings made for our ScHARR short courses will be ‘Covid-19 Secure’ meaning that we would ensure that any courses delivered face-to-face would only be done so if Government guidance permitted, and our venue(s) were able to adhere to all Covid-19 safety measures.

In addition, if the course were unable to take place in the format advertised at the time of your booking, we would offer a no-quibble guarantee that we would:

automatically transfer your booking to a rescheduled date automatically transfer your booking to the Online version of the course process a full refund, if neither of the above is suitable for you

If you are having difficulties making your Online Store booking, please contact the Online Store directly at onlinestore@sheffield.ac.uk, in the first instance.

If you are still having difficulties, or require any further assistance please contact the Short Course Unit at scharr-scu@sheffield.ac.uk.

Course delivery & requirements

The live sessions for this ONLINE course will be delivered via the University’s ‘Blackboard’ platform. 


  • Reliable and stable internet connection.
  • A PC or Laptop with a mouse (a USB mouse is recommended for ease of completing exercises in class).
  • Webcam and microphone (preferably a USB Headset)
  • A quiet room where there will be no/minimal disruption.
  • Ability to access Google applications e.g. Google Sites etc

For further information please do not hesitate to contact us:

Email at scharr-scu@sheffield.ac.uk.

Tel:  0114 222 2968

If you cannot attend the above and/or would like to be kept up to date with booking deadlines, please complete the google form below with your details:

Social Media - Register Interest Google Form

The content of our courses is reviewed annually to make sure it is up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research, funding changes, professional accreditation requirements, student or employer feedback, outcomes of reviews, and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

Information last updated: 29 November 2022