TWICE’s Likey Video in Vancouver

The Social Mediascape of Transnational Korean Popular Culture

By Professor Dal Yong Jin, Professor in the School of Communication, Simon Fraser University

Wednesday 31st January
The Diamond, Lecture Theatre 6
5.00pm - 6.30pm

The new Korean Wave, referring to the rapid growth of local popular culture and its global penetration, starting in the late 2000s appears to be more intensive in its popularity. The new Korean Wave means the circulation of local popular culture, not only television programs and films but also K-pop and digital games, as well as animation, with the help of social media. The social media-driven new Korean Wave has aptly adjusted to global fans’ tastes in both production and consumption as Korean cultural producers have timely developed their popular culture reflecting the era of social media. In this presentation, I explore the ways in which the Hallyu phenomenon is integrated into a social media-embedded cultural landscape in the global cultural markets. I discuss the recent developments characterizing the Korean Wave in tandem with the cultural industries in the age of social media. I explain the increasing role of social media and changing media consumption habits among global youth. I finally map out why social media has contributed to the enhanced popularity of the transnational media culture produced in a non-Western region.

Professor Dal Yong Jin Jin has published 11 books and penned more than 100 articles and chapters on media in East Asia and is one of the leading voices in the field. He has delivered numerous keynote speeches, conference presentations, invited lectures, and media interviews on subjects such monograph studies such as Smartland Korea, Module Gaming in Asia and Digital Platforms, Imperialism and Political Culture and the special Journal editions he has edited for journals such as Media, Culture and Society, Pacific Affairs and Asiascape: Digital Asia have helped to establish English language scholarship on digital Asia.

This event is organised by the Digital Society Network in association with the School of East Asian Studies.