Zheng Yang

Department of Sociological Studies

PhD Student

zyang68@sheffield.ac.uk

Full contact details

Zheng Yang
Department of Sociological Studies
Qualifications
  • 2010-2014 Bachelor of Arts (Advertising), Liaoning University;
  • 2014-2017 Master of Journalism and Communication, University of Science and Technology of China;
  • 2017- PhD in The Department of Sociological Studies; The University of Sheffield.
Research interests
  • Science communication;
  • Health communication;
  • Science technology and society (STS);
  • Digital methods.

Thesis title:  Citizen Science Communicators, Boundary-work and Scientific Authority, Struggle for Discourse Authority between Scientists and the Public in the Digital Media Environment of China

In this thesis, I try to use a mixed research approach to explore the discourse power relationship between Chinese scientists and the public in the online science communication process on Zhihu, the Chinese biggest knowledge-sharing network.

Research group

Supervisors:

Dr Stefani Vicari
Dr Warren Pearce

Grants

Chinese Scholarship Council (CSC) - the University of Sheffield Joint Scholarship (48 months).

Teaching activities

I have taught on the following modules:

  • SCS 6081 Digital Methods (2018, 2019) - Lab instructor and part lecturer
  • SCS 1008 Introduction to Social Research (2019) - Module leader
Professional activities

Conferences:

  • Zheng Yang. Inadequate Interaction and Unbalanced Power between Scientist Community and the Public in Chinese Online Public Scientific Discussion Process——Based on Social Network Analysis. EASST/4S, August 2020.
  • Zheng Yang. Citizen Scientists in Chinese Knowledge-Sharing Networks: Reconstruction of Discourse Authority of Scientists. Public Communication of Science and Technology Conference 2020, Aberdeen, the UK, July 2020.
  • Zheng Yang. Discourse Features of Science Communication in Knowledge-Sharing Networks: Scientists and Citizen Scientists on Zhihu. Proceedings of 14th Conference of the European Sociological Association, Manchester, the UK, August 2019.
Publications

Yang, Z., 2020. Military metaphors in contemporary Chinese disease coverage: a case study of the People's Daily, 1946–2019. Chinese Journal of Communication, pp.1-19.

Li, Y. Z., He, T. L., Song, Y. R., Yang, Z., & Zhou, R. T. (2018). Factors impacting donors’ intention to donate to charitable crowd-funding projects in china: a utaut based model. Information Communication & Society(4), 1-12.