Zheng Yang

Department of Sociological Studies

PhD Student


Full contact details

Zheng Yang
Department of Sociological Studies
  • 2010-2014 Bachelor of Arts (Advertising), Liaoning University;
  • 2014-2017 Master of Journalism and Communication, University of Science and Technology of China;
  • 2017- PhD in The Department of Sociological Studies; The University of Sheffield.
Research interests
  • Science communication;
  • Health communication;
  • Science technology and society (STS);
  • Digital methods.

Thesis title:  Citizen Science Communicators, Boundary-work and Scientific Authority, Struggle for Discourse Authority between Scientists and the Public in the Digital Media Environment of China

In this thesis, I try to use a mixed research approach to explore the discourse power relationship between Chinese scientists and the public in the online science communication process on Zhihu, the Chinese biggest knowledge-sharing network.

Research group


Dr Stefani Vicari
Dr Warren Pearce


Chinese Scholarship Council (CSC) - the University of Sheffield Joint Scholarship (48 months).

Teaching activities

I have taught on the following modules:

  • SCS 6081 Digital Methods (2018, 2019) - Lab instructor and part lecturer
  • SCS 1008 Introduction to Social Research (2019) - Module leader
Professional activities


  • Zheng Yang. Inadequate Interaction and Unbalanced Power between Scientist Community and the Public in Chinese Online Public Scientific Discussion Process——Based on Social Network Analysis. EASST/4S, August 2020.
  • Zheng Yang. Citizen Scientists in Chinese Knowledge-Sharing Networks: Reconstruction of Discourse Authority of Scientists. Public Communication of Science and Technology Conference 2020, Aberdeen, the UK, July 2020.
  • Zheng Yang. Discourse Features of Science Communication in Knowledge-Sharing Networks: Scientists and Citizen Scientists on Zhihu. Proceedings of 14th Conference of the European Sociological Association, Manchester, the UK, August 2019.

Yang, Z., 2020. Military metaphors in contemporary Chinese disease coverage: a case study of the People's Daily, 1946–2019. Chinese Journal of Communication, pp.1-19.

Li, Y. Z., He, T. L., Song, Y. R., Yang, Z., & Zhou, R. T. (2018). Factors impacting donors’ intention to donate to charitable crowd-funding projects in china: a utaut based model. Information Communication & Society(4), 1-12.