Colleagues win top award for innovations in international fundraising research

Jason and Miryam

Congratulations to Jason Briggs and Miryam Prasetyo for their award-winning research report on international fundraising analytics.

Jason Briggs, Research & Prospect Manager and Miryam Prasetyo, Prospect Researcher, both from the Prospect Research team in Development, Alumni Relations & Events, have beaten off strong competition from many household name fundraising charities to receive The Institute of Fundraising’s Insight award for most powerful insight using innovative methods of data analysis.

Jason and Miryam’s report, Philanthropy For Us, takes a fresh look at international fundraising to work out which are the most promising countries to fundraise from, particularly for major donor fundraising. The result is a score for each country called the Philanthropy for Us score, thus allowing countries to be ordered in terms of their philanthropic potential specifically for our University.

The report has also been chosen to compete for the Institute of Fundraising’s overall award for best use of insight along with five other charities – British Red Cross, Cancer Research UK, Macmillan Cancer Support, NSPCC, and the RNIB. The winner will be announced at the Institute of Fundraising’s National Awards ceremony on 29 November 2016. The team were also one of only two highly commended entries for the insight award for most powerful insight through research.

Robert Dufton, Director of Campaigns, said: “Many congratulations to Jason and Miryam. Their work has resulted in powerful and unexpected findings which provide answers to practical questions as well as guiding our international fundraising strategy. In addition, their work has helped to create a culture where data-led strategy is highly valued and informs more decisions than ever before”.

The judges said: “This shows great innovation for the charity sector and especially for higher education with high potential for insight sharing and some of the biggest impact we’ve seen. The University has used internal and external data in a truly connected and innovative way for data fusion, and taken sector reporting tools combined with their own data and used that intelligently to affect their decisions, giving fundraising a clear direction for the future and enabling them to change their strategy accordingly.

“This is an innovative and strategic project, using research to identify new opportunities. This is the first time the judges have seen a scoring system for countries. And, just as worthy of mention; it should be noted that no agency was used in this piece of work – it was all carried out in house. Impressive indeed.”

About the report

International fundraising strategy outside the US has traditionally focussed on the Far East, principally Singapore, China and Hong Kong. DARE and the Prospect Research Team wanted to take a fresh look at international fundraising to work out which are the most promising countries to fundraise from, particularly for major donor fundraising, so needed to work out which countries other than the UK or US showed the most philanthropic potential.

The Prospect Research Team wanted to examine the findings of international philanthropy reports such as: Coutts Million Dollar Donors Report, the CAF World Giving Index and BNP Paribas’ Individual Philanthropy Index and understand them in the context of our own data by juxtaposing their findings with international alumni location data and university presence. This was a difficult task, largely because each report presents its findings in diverse ways.

To solve this issue, the team used traditional research methods and applied them in a new way by creating a bespoke adaptable matrix that codified all the varied information across the reports into a uniform coding system, allowing for all the information sources to be easily compared. Each country was scored against six main themes to test a country’s philanthropic prowess, from Philanthropic Tendencies to Alumni Presence. This resulted in a score for each country called the Philanthropy for Us score, thus allowing countries to be ordered in terms of their philanthropic potential specifically for our University.