Best practice

Your website is one of the most powerful marketing tools you have and creates the first impression a user has of your department. Thinking about your audience is the underlying theme when it comes to creating a well-crafted website encompassing many different aspects which we cover below.

Businesswoman pointing at note on bulletin board

Writing for the web

Learn about the considerations and issues you need to think about when writing content for the web including writing style, navigation and structure, tone of voice.

Images and downloads

Bring your website to life by adding engaging photos and diagrams and learn how to include downloadable files and assets for users.

Adding news to your website

Keep your visitors up-to-date with the latest department specific news. Read the considerations you should think about when writing a news story.

Social media

Best practice guidance on using social media and how to drive visitors to your website content.

PDFs

Best practice guidance on PDFs and the appropriate way to use them on your website.

Usability

Usability is the design of websites for people by focussing on their mental goals, providing compelling content, logical site structure and navigation.

SEO

Users trust search engines. Having a presence in the top positions for the keywords they are searching for increases site trust, authority and visits to your site.

Top tips for producing a great website

These top tips cover many aspects that you should consider when developing the structure and creating content for your website.