Your website is one of the most powerful marketing tools you have and creates the first impression a user has of your department. Thinking about your audience is the underlying theme when it comes to creating a well-crafted website encompassing many different aspects which we cover below.
Writing for the web
Learn about the considerations and issues you need to think about when writing content for the web including writing style, navigation and structure, tone of voice.
Images and downloads
Bring your website to life by adding engaging photos and diagrams and learn how to include downloadable files and assets for users.
Adding news to your website
Keep your visitors up-to-date with the latest department specific news. Read the considerations you should think about when writing a news story.
Best practice guidance on using social media and how to drive visitors to your website content.
Users trust search engines. Having a presence in the top positions for the keywords they are searching for increases site trust, authority and visits to your site.
Top tips for producing a great website
These top tips cover many aspects that you should consider when developing the structure and creating content for your website.