Best practice

Your website contributes to the first impression someone might have of the University. Use the advice below to help make your website useful and usable for your audience.

Creating effective website content

Find out how to create user friendly and accessible website content in five steps. If your work involves creating or updating web pages then you must follow this guidance.

Writing for the web

These website writing tips will help you create engaging and accessible content for the web.

Images and downloads

Bring your website to life by adding engaging photos and diagrams and learn how to include downloadable files and assets for users.

News

Keep visitors up-to-date with your latest news. Read the considerations you should think about when writing a news story.

Usability

Usability is the design of websites around visitor needs, which focus on compelling content and have a logical site structure and clear navigation.

SEO

Users trust search engines. Having a presence in the top positions for the keywords they are searching for increases visits to your site.

Social media

Best practice guidance on using social media and how to drive visitors to your website content.