Best practice

Your website is one of the most powerful marketing tools you have and creates the first impression a user has of your department. Thinking about your audience is the underlying theme when it comes to creating a well-crafted website encompassing many different aspects which we cover below.

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Writing for the web

Learn about the considerations and issues you need to think about when writing content for the web including writing style, navigation and structure, tone of voice.

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Images and downloads

Bring your website to life by adding engaging photos and diagrams and learn how to include downloadable files and assets for users. 

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Adding news to your website

Keep your visitors up-to-date with the latest department specific news. Read the considerations you should think about when writing a news story.

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Social media

Best practice guidance on using social media and how to drive visitors to your website content.

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Usability

Usability is the design of websites for people by focussing on their mental goals, providing compelling content, logical site structure and navigation.

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SEO

Users trust search engines. Having a presence in the top positions for the keywords they are searching for increases site trust, authority and visits to your site.

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Top tips for producing a great website

These top tips cover many aspects that you should consider when developing the structure and creating content for your website.

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