Google Analytics

Google Analytics is a valuable tool to help you assess the success of your website and can be used to inform your decision making.


What is Google Analytics?

Google Analytics is a free service that provides data such as the number of people visiting our site, which country they are in and which links are clicked most often on a particular page.

This data can be used to gain some insight into what visitors are doing when they are using our web pages.

Google Analytics can be accessed from any computer using a web browser.

How to access Google Analytics

Any permanent member of staff at the University can be given access to the University's Google Analytics account.

Request access to Google AnalyticsFor cPanel and Google Sites users, you will need to set up a Google Analytics account for that site and may need to add code to pages in cPanel (see section below). Setting up an account can be done on the Google Analytics website.

When you have access to analytics, you can log in to it via this Google Analytics page.

Sites covered by the Google Analytics reports

Only pages generated by the University's three main Content Management Systems (CMSs) are covered by the University Google Analytics account by default. These are generally websites with web addresses that start:


Analytics for Google Sites are not part of the main University Analytics. To set up Analytics for these you need to create a new Analytics account (preferably using a shared University email address) and then add the Analytics Property ID to your site.

Likewise, for other non-CMS web pages you will need to create a new Analytics account (preferably using a shared University email address) and then and ask the technical maintainer of your site to add the tracking code to it.


Google Analytics gives you access to large amounts of data relating to how pages on your website are used. This data can provide in-depth insights into how you can make improvements to your pages, but only when analysed in the relevant context.

Before you get started, it is important to establish how you expect your users to interact with the page(s) and what you expect the data to tell you. This will help you to identify the most relevant metrics and produce actionable insights.

The training slides below provide an overview on how to navigate the interface, access different reports, how to segment your data and more:

Introduction to Google Analytics

A glossary of common terminology, as well as a document detailing key metrics and reports, are available at the links below:

Google Analytics Glossary

Google Analytics - Key Metrics and Reports

Extensive self-help facilities are provided by Google and cover everything from basic use of the system through to analysis of data, including:

Analytics Help - frequently asked questions

Analytics Help discussion forum

Google Ads and Analytics

It is possible to link multiple Google Ads accounts to the University Analytics account.

This could be useful if you already have an Google Ads account and want to track traffic generated by a campaign across the University CMS website:

Google advice on linking multiple Google Ads accounts to Google Analytics

Get in touch

If you have CMS questions or are stuck then get in touch and we'll do our best to help.