Reviewing your content
It is important to review and develop your content in order to continuously provide your users with relevant and up-to-date information.
Make sure to engage in research and review activities, both before and after your content is published. You can do this through
- regular maintenance
- user testing
- gathering feedback
- competitor analysis
The web is a fast-moving and immediate environment, so your content will benefit from being monitored. Use these methods to ensure your site is up-to-date:
- Having a diary prompt (eg Google Calendar) to remind you to check pages regularly for outdated content.
- Checking links to external sites – links can break, pages can be moved and web addresses can change.
- Making a note of time-sensitive content. If a user is presented with an out-of-date page, it will affect their confidence in the rest of your information.
- Avoiding duplication – having the same information in numerous places will frustrate users. It is better to have one source piece of information which is linked to from a number of other places.
The best way of evaluating your web pages is to test the behaviour of those who use the site. During a test, users will try to complete tasks while observers watch, listen and take notes.
Doing user testing means problems can be identified before visitors report them, which gives them confidence in your content and improves the credibility of your site.
Carrying out this testing will lead to a better user experience and an increase in repeat use of your site.
Feel free to contact us if you would like help in arranging user testing.
Feedback is a crucial part of reviewing your content as it allows you to identify any user issues with your site. It also lets you know what people think works well.
It is worthwhile requesting feedback after the user testing process as you will be provided with helpful comments directly from your target audience.
A simple method of collecting feedback is to add a form to the contact page of your site and grouping any common responses you receive.
It is important to recognise who your competitors are. These will most likely be the departments of other universities who are competing for the same students as you.
Evaluate their strategies by determining the strengths and weaknesses of their site in relation to your own, and work out the unique selling points you have which others don’t and gaps in useful information.
Remember, just because a competitor has attractive content doesn't mean it is working well, so always back-up assumptions with user insights and Google Analytics.
Get in touch
If you have CMS questions or are stuck then get in touch and we'll do our best to help.