Top tips for producing a good website

Our 'Top tips' document is intended as an overview, to help you start thinking about websites and how they are used.

You can download and print the PDF or Word version from the bottom of this page.

The guidelines cover:


  1. Your website isn't for you!
  2. Clear navigation
  3. Use your homepage
  4. Convention helps
  5. Goodbye to the '3-click' rule

Page structure and layout

  1. Make it 'scannable'
  2. Tone of voice
  3. Be concise
  4. Meaningful links
  5. Search engine optimisation - choose your words
  6. Get the picture!
  7. Accessibility

Managing and monitoring your website

  1. Be realistic - time-sensitive information
  2. Review

Download this and other guidelines from the User Guides page