4 April 2019

Our first department website goes live

The Department of Chemical and Biological Engineering is the first academic department website to be migrated to our new content management system.

So, what's changed?

The navigation menu is one of the major changes to the site. Instead of a cluttered, left-hand navigation bar, we have designed a central local navigation menu at the top of the page. 

Nestled in the menu are the five main categories to CBE. Once expanded they reveal grouped user journeys, clearly carving out the path for our top tasks.

As well as simplifying menu choices, we have consolidated a large amount of content. Before, CBE had around 120 pages, excluding staff profiles. The new site has been condensed to just 50, making the most valuable pages easier for our visitors to find.

This consolidation of content has been a joint effort between the project team and the department. By reviewing the content, and applying Google Analytics data, we were able to make informed decisions to rework or retire pages during the migration process. 

We have introduced course cards in CBE's launch. Currently in prototyping stage, the cards are created using HTML which links to central prospectus pages. Reusing content this way allows us to populate sites and minimise Consumer and Markets Authority non-compliance risk.

To help shape our decisions we have made sure to test the old and new sites with current students. We asked them to complete top tasks, such as finding course content or booking onto an open day.

The reaction has been positive from these tests, with students saying the new site looks "bold" and "intuitive". On average it took our users just 29 seconds to book onto an open day on the new website. On the old site, the same task took 67 seconds.

What happens next?

Now CBE is live we are focusing on getting the next pilot sites, Law and English, online by the end of April.

We want to hear what you think about the new site. Let us know by email, or by filling out the feedback form on the website.

Get in touch

If you have CMS questions or are stuck then get in touch and we'll do our best to help.