Access to Google Analytics

Google Analytics

What is Google Analytics?

Google Analytics is a free service that provides data such as the number of people visiting our site, which country they are in and which links are clicked most often on a particular page.

This data can be used to gain some insight into what visitors are doing when they are using our web pages.

Google Analytics can be accessed from any computer using a web browser.

How to access Google Analytics

Any permanent member of staff at the University can be given access to the University's Google Analytics account. Fill in the form to request this.

Request Google Analytics access

For cPanel and Google Sites users you will need to set up a Google Analytics account for that site and may need to add code to pages in cPanel (see section below). Setting up an account can be done at the Google Analytics website (a link is the 'See Also' box on this page).

What areas of the site are covered by the Analytics reports?

Only pages generated by the University's Content Management System (CMS), called Polopoly, are covered by the University Google Analytics account.

You can manually add tracking code from other Google Analytics accounts to non-CMS (e.g. cPanel) web pages. See note below in the 'Using other Google Analytics accounts on University CMS pages' section.


If you have any trouble accessing the University Google Analytics account once you have gone through the set-up process, email with details of the problem. We can arrange access to the University Analytics reports but cannot provide detailed technical support or guidance on the use of the service.

Google Analytics training courses


Google Analytics gives you access to large amounts of data relating to how pages on your website are used. However, you will need to analyse this data before you can use it to help improve your web pages.

Extensive self-help facilities are provided by Google and cover everything from basic use of the system through to analysis of data, including:

Analytics Help - frequently asked questions

Analytics Help discussion forum

Adwords and Analytics

It is possible, according to Google, to link multiple Adwords accounts to the University Analytics account.

This could be useful if you already have an Adwords account and want to track traffic generated by a campaign across the University CMS website:

Google advice on linking multiple Adwords accounts to an Analytics account

Using other Google Analytics accounts on University CMS pages

Example of Analytics tracking codeEach CMS page contains the University Google Analytics tracking code by default. This cannot be removed.

Unfortunately, having tracking code from more than one Analytics account on a web page will result in meaningless figures in both accounts for that page.

Therefore, we would recommend that even if you have an existing Google Analytics account, you do not add tracking code for that account to a University CMS-generated web page.

Non-CMS pages

Google Analytics tracking code from non-University accounts can safely be added to non-CMS (e.g. cPanel) University web pages.

How to recognise a CMS page

Most of the pages on the University website are managed using Polopoly, the University's content management system (CMS). Only CMS-managed web pages are tracked using the University Google Analytics account.

All CMS pages have certain visual elements that are consistent and this can help you to recognise them.

For example, they all have a dark blue banner at the top of the page containing the University logo and the name of that area of the site. Other common elements include the expanding navigation panel on the left of the screen and, sometimes, grey boxes on the right.

You can see a typical CMS-managed page here:

Example CMS page

If you are in any doubt as to whether a page is CMS-managed, the best way to find out is to view the page source and search for 'polopoly'. Near the top of the source code for each CMS page will be the following text: 'This page was Cultivated by Polopoly'.

If you are not comfortable doing this, the person (or team) responsible for maintaining your web pages should be able to tell you whether the pages are managed using the CMS.