Website style guide

If you work on University websites in any capacity, then you must ensure the content you publish is accessible, user-friendly, consistent and follows best practice. The information here provides guidance on writing and formatting web pages to the University standard.

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A      B      C      D      E      F      G      H      I      J      L      M      N      O      P      Q      R      S      T      U      V      W      Z 


This A-Z guide should be used alongside our Creating effective website content page, and the Editorial style guide, to ensure consistency in your copy. We advise you to bookmark this page for quick reference.

If you use the CMS to update your website then you will notice some entries in this guide, labelled ‘Applies only to CMS’, on how to create and manage your content using this system specifically.

For CMS tutorials visit our CMS support pages or contact us for direct support.


Index

A

  • Abbreviations and acronyms
  • Accessibility
  • Accordions
  • Active voice
  • Addressing website visitors
  • Alternative (alt) text
  • Anchors
  • Audience

B

  • Basic pages
  • Block capitals
  • Bold text
  • Breaking up text
  • Bullet points

C

  • Cards
  • Capitalisation and punctuation
  • Central Component library
  • Central media library
  • Central Promotion
  • Changing Content types
  • Click here
  • Components
  • Consistency and convention
  • Content type
  • Course cards
  • Creative Commons
  • Cross linking

D

  • Dashboard
  • Dates and times
  • Deleting pages
  • Department names
  • Documents
  • Downloads
  • Duplicate content

E

  • Editorial style guide
  • Embeddable cards
  • Events

F

  • FAQs
  • Files
  • File sizes
  • File types 
  • Forms
  • Front loading

G

  • Global navigation
  • Graphics
  • Group promotion

H

  • Headings
  • Homepage
  • Hub pages

I

  • Images
  • Image resizing
  • Index
  • Intro

J

  • Jargon 

L

  • Labelling media
  • Language
  • Line breaks 
  • Links
  • Lists
  • Local navigation
  • Lookup tool
  • Logos

M

  • Maps
  • Media 
  • Media manager
  • Menus
  • Mobile view

N

  • Navigation
  • News index
  • News link
  • News story
  • Numbers

O

  • ‘On this page’
  • Or

P

  • Page management 
  • Page title
  • Paragraph length
  • PDFs
  • Photos
  • Plain English
  • Please
  • Promotions
  • Prospectus

Q

  • Quotes

R

  • Raw HTML box
  • Related information links
  • Review

S

  • Scannable content
  • SEO
  • Sentence case
  • Shaded box
  • Signposting boxes
  • Signposting cards
  • Site structure
  • Skim reading
  • Smart cards
  • Social media links
  • Staff profile
  • Staff profile link
  • Student profiles
  • Style guide
  • Sub-headings
  • (Page) summary

T

  • Tables
  • Telephone numbers
  • Text box
  • Time-sensitive words
  • Title case
  • Tone

U

  • Underline
  • University
  • URLs
  • Usability testing
  • US English
  • User testing

V

  • Videos

W

  • Web addresses
  • Words to avoid
  • Writing style

Z

  • Zs

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Get in touch

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