Website style guide - F


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Avoid relying on using FAQs (frequently asked questions) as a place to cover a range of unrelated topics. Think about it - do you like to browse through FAQs?

Make it easier for visitors to find answers to questions on a given topic by addressing them where visitors are already looking. If you have new, useful information about visa applications, add it to the ‘Visas’ page under a clear subheading ‘Applications’.

Optimising content for search engine optimisation will also ensure your visitors don’t have to try hard to find answers to their questions.


Downloads - Website style guide

File sizes

For kilobytes and megabytes, use KB and MB (eg not kB or M.B.)

File types 

Applies only to CMS

As a general rule, it's better to present the information on your web page, as users may encounter various problems when downloading a file. Any file that you upload needs to be compliant with accessibility legislation. 

If you must upload a document, we recommend uploading documents in PDF format (or xls for spreadsheets) for usability purposes.

Linking to files - Web support

Downloads - Website style guide

Accessibility - Website style guide


Forms - Web support

Front loading

Front-loading means putting the important details, special information and keywords at the front of sentences, headings, paragraphs, links, list items and calls-to-action. 

Put your key details at the front and your readers are more likely to discover the key messages.

For example:

  • 'Submit your interest'
  • '2021 undergraduate courses' not 'Find out about our 2021 undergraduate courses'
  • 'Autumn 2021 semester timetable' not 'Timetable for the autumn 2021 semester'


If you have any questions or comments about this guide, contact us.

Get in touch

If you have CMS questions or are stuck then get in touch and we'll do our best to help.