MSc Global Marketing Management

Sheffield University Management School, Faculty of Social Sciences

Triple Crown accreditation means we meet the high standards of three of the world's most prestigious accreditation bodies: AMBA, EQUIS and AACSB. This puts us in the top one per cent of business schools worldwide.

We teach business management from a truly global perspective. Our staff and students come from all over the world. And our courses are based on pioneering research into the challenges faced by businesses everywhere.

About the course

Accredited by the Chartered Institute of Marketing

On this course, you'll spend one semester inSheffield and the other at a partner university in Hong Kong.

You'll get an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

When you register on the course, you automatically become an Affiliate Postgraduate member of the CIM. When you graduate, you qualify for Chartered Marketer status.

Semester one – Sheffield

  • Introduction to Marketing
  • Global Marketing
  • Marketing Communications
  • International Consumer Behaviour
  • Contemporary Marketing Research

Semester two – Hong Kong Baptist University

  • International Marketing Research
  • International Services Marketing Management
  • Socially Responsible Marketing in an International Context
  • Strategic Marketing
  • Project Dissertation

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester exams
  • Dissertation

Apply now

Rob Globke, postgraduate in the School of Managment

Key facts

Course duration

1 year full-time

Entry requirements

Minimum 2:1 or an approved professional qualification.

English Language Requirements

Overall IELTS grade of 7.0 with a minimum of 6.0 in each component, or equivalent.

Entry requirements for international students

Fees and funding

Financial information for postgraduate taught courses

Your career

This specialist MSc is designed to prepare you for a career in international marketing. When you graduate, you can apply to stay on and work in Hong Kong for a year.

How we teach

We'll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research.

We bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

The perfect learning environment

The Management School moved to a newly-refurbished building in 2013. Close to the Students' Union, Sheffield city centre and the Peak District, these high-quality facilities are designed to stimulate study and the exchange of ideas.

Triple Crown accreditation

The School is Triple Crown accredited, placing it in the top one per cent of business schools globally. Courses are also accredited by EQUIS and AACSB, as well as specialist institutions including the Chartered Management Institute, the Chartered Institute of Personnel and Development, the British Psychological Society, the Chartered Institute of Logistics and Transport, the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, and the Institute of Consulting.

Chartered Institute of Marketing

Enrolment on this course will automatically allow you to become an Affiliate member of the Chartered Institute of Marketing (CIM).

Completion of the programme gives you a further option of becoming a Chartered Marketer after three years work experience and an additional 35 hours of personal development.

Chartered Institute of Marketing

Apply now

You can apply for postgraduate study using our Postgraduate Online Application Form. It is a quick and easy process.

Postgraduate Online Application Form

Any questions?

If you'd like to know more about any aspect of our courses, contact us:

E: pmgt_help@sheffield.ac.uk
T: +44 (0)114 222 3376