MSc Global Marketing Management

Sheffield University Management School, Faculty of Social Sciences

Triple Crown accreditation means we meet the high standards of three of the world’s most prestigious accreditation bodies: AMBA, EQUIS and AACSB. This puts us in the top one per cent of business schools worldwide.

I was attracted by the small class sizes and combination of the interactive teaching programme and research project within an organisation to provide real-world work experience.

Jessica Pickard, postgraduate student in Sheffield University Management School

About the course

September 2016 start

Course description 2016

Accredited by the Chartered Institute of Marketing

On this course, you'll spend one semester inSheffield and the other at a partner university in Hong Kong.

You'll get an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

When you register on the course, you automatically become an Affiliate Postgraduate member of the CIM. When you graduate, you qualify for Chartered Marketer status.

Rob Globke, postgraduate in the School of Management

Semester one – Sheffield

  • Introduction to Marketing
  • Global Marketing
  • Marketing Communications
  • International Consumer Behaviour
  • Contemporary Marketing Research

Semester two – Hong Kong Baptist University

  • International Marketing Research
  • International Services Marketing Management
  • Socially Responsible Marketing in an International Context
  • Strategic Marketing
  • Project Dissertation

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester exams
  • Dissertation

Course duration

1 year full-time
September 2017 start

Course description 2017

On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

Rob Globke, postgraduate in the School of Management

Semester one – Sheffield

  • Introduction to Marketing
  • Global Marketing
  • Marketing Communications
  • International Consumer Behaviour
  • Contemporary Marketing Research

Semester two – Hong Kong Baptist University

  • International Marketing Research
  • International Services Marketing Management
  • Socially Responsible Marketing in an International Context
  • Strategic Marketing
  • Project Dissertation

Teaching

Lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups.

Assessment

Individual assignments, group projects, end-of-semester examinations and a dissertation.

Course duration

1 year full-time

Entry requirements

Minimum 2:1 or an approved professional qualification.

English language requirements

Most of our courses require an overall IELTS grade of 7.0 with a minimum of 6.0 in each component or equivalent.

Entry requirements for international students

Apply now

Apply now

You can apply for postgraduate study using our Postgraduate Online Application Form. It is a quick and easy process.

Apply now

Any questions?

If you'd like to know more about any aspect of our courses, contact us:

E: pmgt_help@sheffield.ac.uk
T: +44 (0)114 222 3376

The course information set out here may change before you begin, particularly if you are applying significantly in advance of the start date.