MSc Global Marketing Management

About the course

MSc – 1 year full-time
Postgraduate Diploma – 9 months full-time
Postgraduate Certificate – 6 months full-time

On this course, you'll spend one semester in Sheffield; the other at Hong Kong Baptist University.

It's an advanced-level introduction to marketing management, global marketing, international consumer behaviour, integrated marketing communications, contemporary marketing practices, international marketing research, international services marketing, strategic marketing and socially responsible marketing in an international context.

You'll get a good understanding of the theory and practice of global marketing management.

Entry requirements

Minimum 2:1 or an approved qualification. You don't need prior marketing or management experience.

English language requirements

Overall IELTS grade of 7.0 with a minimum of 6.5 in each component, or equivalent.

Entry requirements for international students

Semester one – Sheffield

• Marketing Management
• Global Marketing
• Marketing Communications
• International Consumer Behaviour
• Contemporary Marketing Practices

Semester two – Hong Kong Baptist University

• International Marketing Research
• International Services Marketing
• Strategic Marketing
• Socially Responsible Marketing in an International Context

Teaching

• Lectures
• Seminars
• Case studies
• Group work for collaborative learning

Assessment

• Individual assignments
• Group projects
• Exams
• Dissertation

Fees and funding

Scholarships are available or this course.

Management School MSc scholarships

Financial information for postgraduate taught courses

Any questions?

If you'd like to know more about any aspect of our courses, contact us:

Management School postgraduate office
E: pmgt_help@sheffield.ac.uk
T: +44 (0)114 222 2181

Your career

Our graduates are creative, disciplined individuals who make a difference wherever they go. They're employed by companies such as Sainsbury's, ASDA, Boots, Pepsico International and Adidas. Their job titles include Management Consultant, Web Marketing Consultant and Campaign Manager.

This specialist MSc can take you into global marketing management. You might be inspired to set up a company of your own.

Real-world skills

We'll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We have close links with industry, commerce and local government.

Learning environment

The Management School moves to a newly refurbished building in spring 2013. Based in leafy Broomhill, close to the University's sports centre, the building has outstanding facilities and is a 10–15 minute walk from central campus.

Triple Crown accreditation

We're one of only 14 management schools in the UK to be awarded Triple Crown status – our courses are accredited by the Association of MBAs (AMBA), the European Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB).

Chartered Institute of Marketing

Enrolment on this course will automatically allow you to become an Affiliate member of the Chartered Institute of Marketing (CIM).

Completion of the programme gives you a further option of becoming a Chartered Marketer after three years work experience and an additional 35 hours of personal development.

Chartered Institute of Marketing

Apply now

You can apply for postgraduate study using our Postgraduate Online Application Form. It is a quick and easy process.

Postgraduate Online Application Form