MSc Global Marketing Management
Sheffield University Management School, Faculty of Social Sciences
Triple Crown accreditation means we meet the high standards of three of the world’s most prestigious accreditation bodies: AMBA, EQUIS and AACSB. This puts us in the top one per cent of business schools worldwide.
About the course
Course description 2017
Accredited by the Chartered Institute of Marketing
On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.
Semester one – Sheffield
- Introduction to Marketing
- Global Marketing
- Marketing Communications
- International Consumer Behaviour
- Contemporary Marketing Research
Semester two – Hong Kong Baptist University
- International Marketing Research
- International Services Marketing Management
- Socially Responsible Marketing in an International Context
- Strategic Marketing
- Project Dissertation
Lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups.
Individual assignments, group projects, end-of-semester examinations and a dissertation.
1 year full-time
Minimum 2:1 or an approved professional qualification.
English language requirements
Overall IELTS grade of 6.5 with a minimum of 6.0 in all components.
Fees and funding
You can apply for postgraduate study using our Postgraduate Online Application Form. It is a quick and easy process.
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The course information set out here may change before you begin, particularly if you are applying significantly in advance of the start date.