MSc Marketing Management Practice

Sheffield University Management School, Faculty of Social Sciences

Triple Crown accreditation means we meet the high standards of three of the world's most prestigious accreditation bodies: AMBA, EQUIS and AACSB. This puts us in the top one per cent of business schools worldwide.

We teach business management from a truly global perspective. Our staff and students come from all over the world. And our courses are based on pioneering research into the challenges faced by businesses everywhere.

About the course

Accredited by the Chartered Institute of Marketing (CIM)

Designed for graduates from any discipline, this course provides comprehensive grounding in all the key aspects of professional marketing management.

You become an Affiliate Postgraduate Member of the CIM when you register. On graduation, you qualify for associate CIM membership. Once you have three years' marketing experience, you qualify for full membership.

We don't just teach the theory of marketing. There's a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Lectures, seminars and group projects cover every area of marketing, from branding and communications to research.

You're assessed on assignments, project work, exams and a dissertation.

Core modules

  • Introduction to Marketing
  • Global Marketing
  • Contemporary Marketing Practices
  • Marketing Communications
  • International Consumer Behaviour
  • Marketing Research
  • Service and retail Marketing
  • Branding
  • Marketing in Society
  • Dissertation

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester exams
  • Dissertation

Apply now

Rob Globke, postgraduate in the School of Managment

Key facts

Course duration

1 year full-time

Entry requirements

Minimum 2:1 or an approved professional qualification.

English language requirements

Overall IELTS grade of 7.0 with a minimum of 6.0 in each component, or equivalent.

Entry requirements for international students

Fees and funding

Financial information for postgraduate taught courses

Your career

The course is designed to prepare you for a career in marketing. When you register, you automatically become an Affiliate Postgraduate member of the Chartered Institute of Marketing (CIM). And on graduation, you qualify for associate CIM membership. Once you have three years' marketing experience, you qualify for full membership.

Triple Crown accreditation

The School is Triple Crown accredited, placing it in the top one per cent of business schools globally. Courses are also accredited by EQUIS and AACSB, as well as specialist institutions including the Chartered Management Institute, the Chartered Institute of Personnel and Development, the British Psychological Society, the Chartered Institute of Logistics and Transport, the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, and the Institute of Consulting.

The perfect learning environment

The Management School moved to a newly-refurbished building in 2013. Close to the Students' Union, Sheffield city centre and the Peak District, these high-quality facilities are designed to stimulate study and the exchange of ideas.

How we teach

We'll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research.

We bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

Apply now

You can apply for postgraduate study using our Postgraduate Online Application Form. It is a quick and easy process.

Postgraduate Online Application Form

Any questions?

If you'd like to know more about any aspect of our courses, contact us:

E: pmgt_help@sheffield.ac.uk
T: +44 (0)114 222 3376