MSc Marketing Management Practice
Sheffield University Management School, Faculty of Social Sciences
Triple Crown accreditation means we meet the high standards of three of the world’s most prestigious accreditation bodies: AMBA, EQUIS and AACSB. This puts us in the top one per cent of business schools worldwide.
About the course
Course description 2017
Accredited by the Chartered Institute of Marketing (CIM)
This course is designed for graduates from any discipline. You become an Affiliate Post-Graduate Member of the CIM when you register. On graduation, you qualify for associate CIM membership. Once you have three years’ marketing experience, you qualify for full membership.
We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.
- Introduction to Marketing
- Global Marketing
- Contemporary Marketing Practices
- Marketing Communications
- International Consumer Behaviour
- Marketing Research
- Service and Retail Marketing
- Branding; Marketing in Society
Lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups.
Individual assignments, group projects, end-of-semester examinations and a dissertation.
1 year full-time
Minimum 2:1 or an approved professional qualification.
English language requirements
Overall IELTS grade of 6.5 with a minimum of 6.0 in all components.
Fees and funding
You can apply for postgraduate study using our Postgraduate Online Application Form. It is a quick and easy process.
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The course information set out here may change before you begin, particularly if you are applying significantly in advance of the start date.