units (120 credits)
|
1A
|
|
A student will take
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Semester 1
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MGT6073
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Global Marketing
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AUT SEM
|
15 credits
|
MGT6145
|
Marketing Management
|
AUT SEM
|
15 credits
|
MGT6180
|
Contemporary Marketing Practices
|
AUT SEM
|
15 credits
|
MGT6181
|
Marketing Communications
|
AUT SEM
|
15 credits
|
MGT6182
|
International Consumer Behaviour
|
AUT SEM
|
15 credits
|
Semester 2
|
MGT6147
|
Retail and Services Marketing
|
SPR SEM
|
15 credits
|
MGT6149
|
Marketing in Society
|
SPR SEM
|
15 credits
|
MGT685
|
Branding
|
SPR SEM
|
15 credits
|
|
|
units (60 credits)
|
1B
|
|
A student will take
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Semester 2
|
MGT6250
|
Marketing Research
|
SPR SEM
|
15 credits
|
Any Semester
|
MGT689
|
Project Dissertation
|
GRAD YR
|
45 credits
|
|
|
2
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A student may proceed to the project dissertation, on the recommendation of the Examiners, if it is deemed that on successful completion of the project dissertation a student will have gained sufficient credits to be considered for the award of Masters.
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3
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A student who has been awarded one hundred and twenty credits in respect of units listed at 1A will be eligible for the award of the Postgraduate Diploma in Marketing Practice.
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4
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A student who has been awarded sixty credits in respect of units listed at 1A will be eligible for the award of the Postgraduate Certificate in Marketing Practice.
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