MSC Global Marketing Management (MGTT175) FT

2018 - 2019

Year 1

The MSc Global Marketing Management is a jointly delivered programme with Hong Kong Baptist University leading to a joint award of both universities.

Core These are a compulsory part of your degree: you cannot change them. units (75 credits)

At the University of Sheffield

A student will take

Semester 1
MGT6073 + Available to students for whom it is core or approved only..	Global Marketing	AUT SEM	15 credits
MGT6145	Marketing Management	AUT SEM	15 credits
MGT6180	Contemporary Marketing Practices	AUT SEM	15 credits
MGT6181	Marketing Communications	AUT SEM	15 credits
MGT6182	International Consumer Behaviour	AUT SEM	15 credits

Year 1

Core These are a compulsory part of your degree: you cannot change them. units (60 credits)

At HKBU

A student will take

Semester 2
MGT6350	International Services Marketing Management (HKBU)	SPR SEM	15 credits
MGT6360	Strategic Marketing (HKBU)	SPR SEM	15 credits
MGT6370	International Marketing Research (HKBU)	SPR SEM	15 credits
MGT6380	Socially Responsible Marketing in an International Context (HKBU)	SPR SEM	15 credits

Approved These are on a restricted list of modules offered by your department(s). Normally you will need to select a minimum number of credits from the list. units (45 credits)

A student will take 45 credits from this group.

Any Semester
MGT689	Project Dissertation	GRAD YR	45 credits
MGT6890 + Students must have gained 135 credits from core or approved modules, including the Research Methods units MGT682 or INF6340 prior to completing this module..	Project Dissertation (HKBU)	GRAD YR	45 credits

A complete set of the programme regulations and Joint General Regulations for the award of the Masters are provided separately on the Calendar web pages under - Regulations relating to part-time, Distance Learning, non-standard programmes.

A student who has been awarded one hundred and twenty credits in respect of units listed at 1A and 2A will be eligible for the award of the Postgraduate Diploma in Global Marketing Management. The Diploma will be jointly awarded by the University of Sheffield and Hong Kong Baptist University.

A student who has been awarded sixty credits in respect of units listed at 1A will be eligible for the award of the Postgraduate Certificate in Global Marketing Management (MGTT190). The Certificate will be solely awarded by the University of Sheffield.

⇐P	-	This module has pre-requisite(s).
P⇒	-	This module is a pre-requisite for other modules.
C	-	This module has co-requisite(s).
X	-	Some modules cannot be studied in combination with this module.
+	-	Additional information about requirements for studying this module.

Please note that the regulations displayed on this page reflect provision in 2018/19 and may not reflect study undertaken in other academic sessions. To see regulations that applied in another academic session, please return to the Programme Regulations Finder home screen and select the appropriate session.