Essential to the module is the concept that the students work in teams to find solutions to a real problem provided by a real customer, Typically the customer will be a member or members of the community i.e children with disabilities, terminally ill people, etc. The challenge is for the student teams to identify a technical solution to the customer problem (making their lives easier or better) and then develop a business proposition from this. Students are supported by external contributors from a great range of disciplines including business angels, bankers, marketeers, business advisors, manufacturers, etc. At the end of the course, teams pitch their ideas to an invited audience and judges from a mixed background ( technical, commercial and legal). Prizes are then awarded to the best presentations.