MGT6047   Strategic Management   (15 credits)

Description

This unit introduces key theories of Stategic Management of business organisations; those concerned with strategy design and development, techniques and frameworks for crafting strategic options, competitive challenges of a global market environment, implementation of strategy and change. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have designed and executed their strategies.Particular attention will be devoted to expose students to many facets of strategy formulation/analysis and strategy implementation issues.

Reading List