Dr Bidit Dey

PhD

Management School

Senior Lecturer/Associate Professor in Marketing

Director of Accreditation

b.l.dey@sheffield.ac.uk

E019, Sheffield University Management School

Full contact details

Dr Bidit Dey
Management School
E019
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL

Profile

Dr Bidit Dey is a Senior Lecturer/Associate Professor in Marketing and the Director of Accreditation. He has strategic oversight of Sheffield University Management School’s international accreditation. As a member of SUMS’s Executive Board, Bidit is responsible for contributing to the development and delivery of the School’s strategic activities aligned with its mission, vision and values. Before joining Sheffield University Management School, Bidit served as the Associate Head of Brunel Business School (Strategy and External Relations). He also successfully led the Brunel MBA for five years.

Bidit has published more than 45 articles in leading business and management journals, such as: Journal of the Association for Information Systems, British Journal of Management, Journal of World Business, International Marketing Review; Industrial Marketing Management, Technological Forecasting and Social Change and Journal of Business Research, Information Technology and People.

Research interests

Consumer acculturation
Co-creation
Digital consumer culture

Publications

Journal articles

Brown DM, Apostolidis C, Dey BL, Singh P, Thrassou A, Kretsos L & Babu MM (2024) Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations. Industrial Marketing Management, 117, 14-27.
Babu MM, Rahman M, Alam A & Dey BL (2024) Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms. Annals of Operations Research, 333(2-3), 689-716.
Dey BL, Nasef YT, Brown DM, Samuel L, Singh P & Apostolidis C (2023) (Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts. Journal of World Business, 58(2), 101417-101417.
Roy SK, Singh G, Hatton C, Dey B, Ameen N & Kumar S (2023) Customers’ motives to co-create in smart services interactions. Electronic Commerce Research, 23(3), 1367-1400.
L. Dey B, Alwi SFS, Babu MM, Roy SK & Muhammad SS (2023) Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention. British Journal of Management, 34(3), 1215-1237.
Muhammad SS, Dey BL, Syed Alwi SF, Kamal MM & Asaad Y (2023) Consumers' willingness to share digital footprints on social media: the role of affective trust. Information Technology & People, 36(2), 595-625.
Singh P, Bala H, Dey BL & Filieri R (2022) Enforced remote working: The impact of digital platform-induced stress and remote working experience on technology exhaustion and subjective wellbeing. Journal of Business Research, 151, 269-286.
Singh P, Brown DM, Chelekis J, Apostolidis C & Dey BL (2022) Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal. Journal of Business Research, 141, 656-672.
Soni G, Mangla SK, Singh P, Dey BL & Dora M (2021) Technological interventions in social business: Mapping current research and establishing future research agenda. Technological Forecasting and Social Change, 169, 120818-120818.
Muhammad SS, Dey BL, Kamal MM & Syed Alwi SF (2021) Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour. Computers in Human Behavior, 121, 106802-106802.
Daowd A, Kamal MM, Eldabi T, Hasan R, Missi F & Dey BL (2021) The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approach. Information Technology & People, 34(1), 25-49.
Dey BL, Al-Karaghouli W & Muhammad SS (2020) Adoption, Adaptation, Use and Impact of Information Systems during Pandemic Time and Beyond: Research and Managerial Implications. Information Systems Management, 37(4), 298-302.
Babu MM, Dey BL, Rahman M, Roy SK, Syed Alwi SF & Kamal MM (2020) Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh. Industrial Marketing Management, 89, 13-27.
Luo J, Dey BL, Yalkin C, Sivarajah U, Punjaisri K, Huang Y-A & Yen DA (2020) Millennial Chinese consumers' perceived destination brand value. Journal of Business Research, 116, 655-665.
Kizgin H, Dey BL, Dwivedi YK, Hughes L, Jamal A, Jones P, Kronemann B, Laroche M, Peñaloza L, Richard M-O , Rana NP et al (2020) The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International Journal of Information Management, 51, 102026-102026.
Dey BL, Yen D & Samuel L (2020) Digital consumer culture and digital acculturation. International Journal of Information Management, 51, 102057-102057.
Dora M, Wesana J, Gellynck X, Seth N, Dey B & De Steur H (2020) Importance of sustainable operations in food loss: evidence from the Belgian food processing industry. Annals of Operations Research, 290(1-2), 47-72.
Dey BL, Alwi S, Yamoah F, Agyepong SA, Kizgin H & Sarma M (2019) Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment. International Marketing Review, 36(5), 771-804.
Brown DM, Dey BL, Wäppling A & Woodruffe‐Burton H (2019) Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisis. Strategic Change, 28(5), 355-368.
Yen DA & Dey B (2019) Acculturation in the social media: Myth or reality? Analysing social-media-led integration and polarisation. Technological Forecasting and Social Change, 145, 426-427.
Dey BL, Babu MM, Rahman M, Dora M & Mishra N (2019) Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh. Technological Forecasting and Social Change, 145, 413-425.
Dey BL, Sarma M, Pandit A, Sarpong D, Kumari S & Punjaisri K (2019) Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production Planning & Control, 30(10-12), 1019-1031.
Mohiuddin Babu M, Liu H, Jayawardhena C & Dey BL (2019) Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation. Journal of Marketing Management, 35(7-8), 662-692.
Rahman M, Bose S, Babu MM, Dey BL, Roy SK & Binsardi B (2019) Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal. Information Systems Frontiers, 21(3), 527-545.
Mohiuddin Babu M & Dey BL (2018) Appraisal of the potential of the growth of e‐retailer based on impact of perceived value on trust for online purchases. Strategic Change, 27(5), 477-487.
Dey BL, Balmer JMT, Pandit A & Saren M (2018) Selfie appropriation by young British South Asian adults. Information Technology & People, 31(2), 482-506.
Kizgin H, Jamal A, Dey BL & Rana NP (2018) The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions. Information Systems Frontiers, 20(3), 503-514.
Muhammad SS, Dey BL & Weerakkody V (2018) Analysis of Factors that Influence Customers’ Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature. Information Systems Frontiers, 20(3), 559-576.
Filieri R, Chen W & Lal Dey B (2017) The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters. Information Technology & People, 30(3), 629-652.
Dey BL, Balmer JMT, Pandit A, Saren M & Binsardi B (2017) A quadripartite approach to analysing young British South Asian adults’ dual cultural identity. Journal of Marketing Management, 33(9-10), 789-816.
Dey BL, Pandit A, Saren M, Bhowmick S & Woodruffe-Burton H (2016) Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony. Journal of Retailing and Consumer Services, 29, 40-48.
Ali F, Dey BL & Filieri R (2015) An assessment of service quality and resulting customer satisfaction in Pakistan International Airlines. International Journal of Quality & Reliability Management, 32(5), 486-502.
Sorour MK & Lal Dey B (2014) Energising the political movements in developing countries: The role of social media. Capital & Class, 38(3), 508-515.
Dey BL (2013) A qualitative enquiry into technology acceptance and appropriation: A case study of Bangladeshi farmers' use of mobile telephony. Journal of Customer Behaviour, 12(2), 261-280.
Lal Dey B, Binsardi B, Prendergast R & Saren M (2013) A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. International Marketing Review, 30(4), 297-322.
Dey B, Newman D & Prendergast R (2011) Analysing appropriation and usability in social and occupational lives. Information Technology & People, 24(1), 46-63.
Roy SK, Singh G, Gruner RL, Dey BL, Shabnam S, Muhammad SS & Quaddus M () Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes. Information Systems Frontiers.
Akter S, Mohiuddin Babu M, Hossain TMT, Dey BL, Liu H & Singh P () Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity. International Marketing Review.
Ahmed FU, Babu MM, Rahman MN, Uddin MJ & Dey BL () Strategic orientation, strategic renewal, and the international performance of born global firms. Asia Pacific Journal of Management.
Abid A, Roy SK, Lees-Marshment J, Dey BL, Muhammad SS & Kumar S () Political social media marketing: a systematic literature review and agenda for future research. Electronic Commerce Research.
Brown DM, Apostolidis C, Singh P, Dey BL & Chelekis J () Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine Pubs. The International Journal of Entrepreneurship and Innovation, 146575032211451-146575032211451.

Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)