Dr Saeed Najafi-Tavani
PhD, MBA, BSc
Management School
Senior Lecturer in Marketing
+44 114 222 9663
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Dr Saeed Najafi-Tavani holds the position of Senior Lecturer in Marketing. Prior to joining the University of Sheffield, he served as a Reader in B2B Marketing at Manchester Metropolitan University Business School.
Dr Najafi-Tavani's research interests include buyer-supplier relationships, collaborative networks, and supply chain collaboration, with a particular focus on external stakeholder involvement in product development and innovation. His work has been published in international journals, such as the International Journal of Operations & Production Management, Industrial Marketing Management, Journal of Business Research, and more. Notably, his research prowess extends beyond publications to successfully securing Management KTP projects, worth over £358,000.
His multifaceted contributions reflect a deep commitment to advancing knowledge, fostering industry collaboration, and nurturing the next generation of scholars in the field of Marketing.
- Qualifications
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- PhD in Supply Chain Management - University Of Liverpool
- Research interests
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- Saeed's research interests include buyer-supplier relationships, collaborative networks, and supply chain collaboration, with a particular focus on external stakeholder involvement in product development and innovation.
- Publications
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Journal articles
- Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108, 263-275.
- When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity. Journal of Business Research, 145, 130-143.
- The impact of alternative financial supply chain management practices on supply risk: A relationship quality and buyer relative power perspective. Industrial Marketing Management, 100, 112-126.
- How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity. Industrial Marketing Management, 73, 193-205.
- Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity. Journal of Business Research, 69(11), 5059-5064.
- A study of contingency relationships between supplier involvement, absorptive capacity and agile product innovation. International Journal of Operations & Production Management, 34(1), 65-92.
- Supply chain strategy and its impacts on product and market growth strategies: A case study of SMEs. International Journal of Production Economics, 145(1), 397-408.
- An empirical study of firm’s absorptive capacity dimensions, supplier involvement and new product development performance. International Journal of Production Research, 51(11), 3385-3403.
- Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108, 263-275.
- Research group
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- Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
- Grants
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- MKTP, 2022. £183,000. Company: P&A Limited, Funding body: Innovate UK.
- MKTP, 2021. £175,000, Company: The Insights Family, Funding body: Innovate UK.
- PhD Supervision
Current and graduated PhD students: 2 PhD completions. Currently supervising 4 PhD students.
Saeed is currently accepting new candidates for doctoral study and is interested in supervising students in any area related to B2B relationships and innovation