Dr Daragh O’Reilly MA MBA PhD FCIM DipM
Senior Lecturer in Creative and Cultural Industries
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Daragh O’Reilly is Lecturer in Marketing. He joined the Management School in 2006. Prior to this, he worked at the Universities of Leeds and Bradford, as well as in a range of international sales/marketing roles
Daragh is interested in supervising PhD students on topics related to the relationship between art and the market.
Teaching and learning
Daragh is strongly committed to both challenging and supporting students’ independent learning. His general approach to teaching is to act as a facilitator of students’ own learning, with an emphasis on their discovery of their own needs around the subject area. He believes that both good theory and evidence-based practice are important for students’ learning. He places an emphasis on the acquisition of research, analytical and argumentation skills, as he believes that these are vital for contemporary students seeking to enter the business world. In the classroom, he uses a mix of theoretical inputs and discussion of multimedia and print cases. His teaching is underpinned, not only by research, but also by a significant amount of business, sales and marketing experience. Daragh’s current teaching assignments are on the MSc programme, namely: MGT685 Branding, and MGT6027 Marketing and the Creative and Cultural Industries.
- MGT685 Branding
- MGT6027 Marketing and the Creative and Cultural Industries
Research Interests
Daragh’s primary interest is in the relationships between markets, consumption and culture. This translates into ongoing work in the areas of arts marketing and consumption, the creative imagination, popular music and cultural branding. His PhD was an interdisciplinary study of music marketing and consumption. Methodologically, his approach is broadly interpretive/critical, making use of interviews, participant observation, photography, video and textual data.
He is research-active particularly in the area of arts marketing. In the past two years, he has co-edited four special issues and one book on arts marketing. He led the Economic and Social Research Council seminar series on Rethinking Arts Marketing from 2005-7, and was part of the team which worked on the Arts and Humanities Research Council Impact project on the arts consumption experience with Audiences Yorkshire. Routledge has commissioned him to co-compile the forthcoming Companion to Arts Marketing.
His current work focuses on the development of art/cultural branding theory in the area of film, music and literary fiction. This work feeds directly into postgraduate modules on branding and the creative and cultural industries.
Business Engagement
Daragh has extensive experience of international business, sales and marketing roles in many product/service markets. He currently serves as a non-executive director of Wildscapes, a subsidiary of Sheffield Wildlife Trust. He is a Fellow of the Chartered Institute of Marketing and a member of the UK Academy of Marketing. Through his ongoing business engagement work, Daragh maintains the ability to speak from up-to-date business experience.
Selected Recent Publications
O’Reilly, D – forthcoming – A View to a Brand: Introducing the Fim Brandscape. European Journal of Marketing.
O’Reilly, D – forthcoming – The Market for Souls, in Green, D (ed.) The Spirit of Creation: Art, Magic and the Occult. Oxford: Mandrake.
O’Reilly, D (2011) Mapping the Arts Marketing Literature. Arts Marketing, an International Journal, Vol. 1, No. 1, pp. 26-38.
Bennett, R, Kerrigan, F and O’Reilly, D (ed.) (2011) Nonprofit, Social, Arts and Heritage Marketing. European Journal of Marketing. Vol. 45, No. 5.
O’Reilly, D (2011) Arts and Entertainment Brands, in Walmsley, B (ed.) Contemporary Issues in the Arts and Entertainment Industry. Oxford: Goodfellows.
O’Reilly, D (2011) Leisure Tribe-onomics, in Cameron, S (ed.) Handbook on the Economics of Leisure. Cheltenham: Edward Elgar Publishing.
Ellis, N, Jack, G, Hopkinson, G and O’Reilly, D (ed.) (2010) Boundary Work and Identity Construction in Market Exchanges. Marketing Theory. September, Vol. 10, No. 3, pp. 227-236.
O’Reilly, D and Kerrigan, F (ed.) (2010) Arts Marketing: A Fresh Approach, London: Routledge.
Bennett, R, Kerrigan, F and O’Reilly, D (ed.) (2010) New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Journal of Marketing Management. Vol. 26, No. 7/8, pp. 589-592.
Larsen, G and O’Reilly, D (ed.) (2010) Creative methods of Inquiry in Arts Marketing. International Journal of Culture, Tourism and Hospitality Research, Vol. 4, No. 1, pp. 3-7.
Kubacki, K and O´Reilly, D (2009) Arts Marketing, in Parsons, E and Maclaran, P (ed.) Contemporary Issues in Marketing and Consumer Behaviour. Oxford: Butterworth-Heinemann.
Kerrigan, F, O’Reilly, D and Vom Lehn, D (ed.) (2009) Producing and Consuming Arts: A Marketing Perspective. Consumption Markets and Culture, Vol. 12, No. 3, pp. 203-207.
O’Reilly, D and Kubacki, K (2009) “Arts marketing is what you can get away with”, ZeszytyNaukowe Politechniki Rzeszowskiej (Folia Scientiarum Universitatis TechnicaeResoviensis): Zarzadzanie i Marketing, Vol. 260, No. 16, pp. 125-131.
Administrative Roles
- Director, MSc Management
- Director, MSc Management (International Business)
Memberships
- FCIM - Fellow, Chartered Institute of Marketing
- MAM - Member, Academy of Marketing (UK)