Xiufeng (Sharon) Jia


Department of Sociological Studies

PhD Student


Full contact details

Xiufeng (Sharon) Jia
Department of Sociological Studies
The Wave
2 Whitham Road
S10 2AH
  • MSc (Research) Media and Communications, London School of Economics (LSE)
  • MA New Media and Society, University of Leicester
Research interests
  • The datafication in society and communications: datafied agency, data justice;
  • Social media data mining;
  • Digital self-tracking and self-care in everyday life.

Thesis: Datafied Agency: investigating affective responses towards personal digital self-tracking data in China

My project explores how ordinary self-trackers live with, and feel about, their self-tracking data in their everyday lives.

This entails investigation of self-tracking routines, behaviours ordinary people act based on their data, diversity of affective responses surrounding personal self-tracking data, and online expressions about self-tracking experiences and the data on social media platforms and in the self-tracking apps.

Research group


Professional activities and memberships
  • National Academic Scholarship (2014);
  • Best Undergraduate Student (2014);
  • Best Undergraduate Thesis (2014);
  • University Undergraduate Academic Scholarship (2011, 2012 and 2013).