Michael Adetu

School of Information, Journalism and Communication

PhD researcher

Michael Adetu
Profile picture of Michael Adetu
moadetu1@sheffield.ac.uk

Full contact details

Michael Adetu
School of Information, Journalism and Communication
The Wave
2 Whitham Road
Sheffield
S10 2AH
Profile

I am a graduate of Information Technology. I hold an MBA degree in business management from Coventry University in 2014 and an MSc degree in Information systems from De Montfort University in 2019.

I come from an IT project management background as an IT project manager with over 7years of experience and I have worked on projects across software development, ERP, Cloud, and Data migration.

I founded Business Interlink in 2014 as a platform that serves as both a think-tank and ecosystem bringing together investors, entrepreneurs, experts, businesses, and institutions to work collaboratively and co-create to deploy technology to solve social problems.  

I am currently undertaking Ph.D. research study full time at the University of Sheffield's School of Information, Journalism and Communication with my research focusing on Crowdsourcing and participant deskilling. The research will also take a look at blockchain and how cryptocurrency can be used as a reward for participation.


PhD project 

Title: "Crowdsourcing in a Globally Dispersed Crowd: A Catalyst for Business Innovation or Participant Deskilling?"

How participation in Crowdsourcing leads to deskilling. The research will also take a look at blockchain and how cryptocurrency can be used as a reward for participation.

Supervisors

Research interests
  • Crowdsourcing
  • Business Innovation and ecosystem
  • Blockchain
  • DeFi