Social Media, Television and Children (STAC)

Our study of 0-16 year olds’ use of social media and television was a collaboration between the University of Sheffield, BBC Children’s and Dubit.

Teenager using a tablet device at home


An online survey was undertaken of 3,154 families in the UK who had children aged 0–16. Case studies were undertaken of six families. Focus group interviews were held with 110 children aged 5–11 and telephone interviews were held with children and young people aged 12–16.

The reports outline the findings of the study and identify the implications for teachers, parents, the children’s media industry and policy makers.

Reports and guidance

This project had a range of outputs aimed at different audiences.

Download the STAC full project report (PDF, 2.3MB)

Recommendations for the media industry

The project led to a range of findings that can inform the children’s media industry.

Download the booklet for the media industry (PDF, 1.9MB)

Guidance for teachers and schools

A range of findings and guidance for teachers on using social media and television in the classroom and how pupils can have a healthy online life.

Download the booklet for teachers and schools (PDF, 2.6MB)

Guidance for parents and carers

An overview of the findings and guidance on managing children’s screen use.

Download the booklet for parents and carers (PDF, 3.9MB)

Recommendations for policy makers

Policy recommendations and a range of findings can be found in the booklet below.

Download the booklet for policy makers (PDF, 2.1MB)

Project partners

The STAC project was co-produced by a range of partners.

  • University of Sheffield: Professor Jackie Marsh (Project Lead), Patrizia Baldi, Jamal Lahmar, Bethany Nutbrown, Dr Becky Parry, Emily Scholey, Dr Fiona Scott.
  • Kristen McKeown, BBC
  • Andrew Swanson, BBC
  • Dr Lily Law, Dubit
  • Peter Robinson, Dubit
  • Dr Dylan Yamada-Rice, Dubit
STAC, Cbeebies, CBBC and Dubit logos

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