Dr Itzelle Medina-Perea

BA (UNAM, Mexico), MA (Sheffield), PhD (Sheffield)

Information School

Post-Doctoral Researcher

Itzelle Medina Perea
Profile picture of Itzelle Medina Perea

Full contact details

Dr Itzelle Medina-Perea
Information School
Room 324
Regent Court (IS)
211 Portobello
S1 4DP

I am currently working as a postdoctoral researcher at Patterns in Practice, an AHRC funded project that is exploring how practitioners’ beliefs, values and feelings interact to shape how they engage with and in data mining and machine learning– forms of ‘narrow AI’. We will be investigating three different – and contrasting – contexts: pharmaceutical drug discovery, higher education learning analytics and arts practice. The project runs from August 2021 to February 2024. 

Departmental  responsibilities

  • Member of the Digital Societies Research Group
  • Research Student Staff Committee (Research Staff Rep)
Research interests

I am working in the field of Critical Data Studies (CDS). My PhD thesis contributes to understanding how sociocultural values interact with material conditions to shape the 'journeys' of patient data generated in the UK health sector, focusing on the reuse of patient data for research. By applying the Data Journeys approach (Bates et al., 2016) and integrating the notion of Data Valences (Fiore-Gartland & Neff, 2015) this work helps to understand university-based researchers' culture, how it relates to other data cultures, and how that impacts the flow of patient data generated in the UK healthcare sector.

Before starting my role at Patterns in Practice, I worked at Living With Data, a research project funded by The Nuffield Foundation. Living with Data aims to understand people’s knowledge and perceptions of data practices, and what they think constitute ‘fair’ data practices. 

My research interests include:

  • Recent advances in datafication and AI-systems
  • How socio-cultural factors shape data practices
  • Use and reuse of personal data

Journal articles

Conference proceedings papers


  • Kennedy H, Taylor M, Oman S, Bates J, Medina Perea I, Ditchfield H & Pinney E (2021) Living with Data survey report RIS download Bibtex download

Website content

  • Medina Perea I & Medina Perea IA NHS data gathering: government plans to collect and share health records are hugely concerning – here’s why. RIS download Bibtex download
  • Medina Perea IA Health data sharing: scandals and solutions to improve health research data practices. RIS download Bibtex download
  • Medina Perea IA & Guler G Data for Policy 2020: Recap of Day 1. RIS download Bibtex download


  • Medina Perea IA (2018) The socio-cultural factors that influence the movement of personal data in the UK healthcare sector. Information Behaviour Conference (ISIC). RIS download Bibtex download
Professional activities and memberships
  • Communications Editor at Data for Policy, a global forum for interdisciplinary and cross-sector discussions around the impact and potentials of the digital revolution in the government sector.
  • Invited Speaker at various external events including Society of Spanish Researchers in the UK Christmas Seminar, Workshop on ethical issues in social media research at King's College London
  • Peer reviewer of research articles for Data & Policy, iConference, Online Information Review.