Dr Jared Ahmad

BA (Salford); MA, PhD (Manchester)

School of Journalism, Media and Communication

Lecturer in Journalism, Politics and Communication

Programme Director MA International Public and Political Communication

A profile photograph of Dr Jared Ahmad.
Profile picture of A profile photograph of Dr Jared Ahmad.
+44 114 222 2530

Full contact details

Dr Jared Ahmad
School of Journalism, Media and Communication
The Wave
2 Whitham Road
S10 2AH

Jared joined the school in September 2017 as a Lecturer in Journalism, Politics and Communication. He is the director of the MA degree International Public and Political Communication and a Senior Fellow of the Higher Education Academy (SFHEA). Jared also has a PGCert in Teaching and Learning and previously taught at the University of Liverpool and University of Manchester.

Jared’s research focuses on questions of identity, representation and power in regard to non-state terrorism, with a particular focus on Salafi-Jihadi movements such as al-Qaeda and the Islamic State. His latest book, The BBC, the War on Terror and the Discursive Construction of Terrorism: Representing ‘Al-Qaeda’, was published by Palgrave-Macmillan in 2018. It explored the BBC’s portrayal of the al-Qaeda terror threat over a 10-year period (2001-2011), combining rigorous multimodal discourse analysis of news content alongside interviews with senior editors and journalists from the organisation. A summary of the book can be read on the Reframing Russia blog.

Jared has also published in leading international journals such as Critical Studies on Terrorism, Media, War and Conflict and International Journal of Communication. His research has been funded by the University of Manchester and the University of Sheffield.

Research interests

Jared’s research interests are interdisciplinary and are located at the intersection between cultural studies, postcolonial theory, and (visual) political communication. In particular, he is interested in questions of identity, representation and power in regard to non-state terrorist groups, alongside the broader communicative interactions that take place between different actors (politicians, journalists and citizens) when re-imagining and re-mediating terror threats.

His most recent work has focused on the visual communication strategies employed by the Islamic State in their image operations. He shows how Islamic State propagandists seek to appropriate time-worn stereotypes about Islam and the “dangerous Orient”, together with discourses of nostalgia and hegemonic masculinity, in an attempt to exploit and amplify audience perceptions of the group. Jared has also written about the way British television news providers sought to re-imagine the Islamic State in the aftermath of the November 13th Paris attacks, and the way journalists helped perpetuate an “elite”-centred understanding of the threat, thus legitimising subsequent airstrikes in Syria. Jared's forthcoming book seeks to draw these different strands of research together and will be entitled Imagining the Caliphate: Analysing Public, Political and Popular Representations of the Islamic State.



Journal articles


Book reviews

Website content

  • Ahmad J 9/11: how politicians and the media turned terrorism into an Islamic issue. RIS download Bibtex download
  • Ahmad J Envisioning Terror: Representations of Al Qaeda on the BBC. RIS download Bibtex download
Teaching activities

Jared is course leader for MA International Public and Political Communication (IPPC) and module leader for JNL6210 Research Methods and JNL6000 International Visual Public and Political Communication.

PhD supervision

Jared is particularly interested in supervising doctoral students in the following areas:

  • Media discourses and representations of the East, Islam, terrorism and political violence
  • The politics/processes of terrorist (self)representation, knowledge and power 
  • Violent Jihadi or far-right extremist propaganda
  • Terrorism and visual political communication

PhD study in journalism, media and communication