Dr Ysabel Gerrard
Lecturer in Digital Media and Society
BA (Hons), MA, PhD (University of Leeds)
Telephone: 0114 222 6435 (external) 26435 (internal)
Room: Elmfield, B05
Ysabel joined the Department of Sociological Studies in 2017, having completed her PhD at the University of Leeds and spending some time as an Intern at Microsoft Research New England. She is also the Young Scholars' Representative for the European Communication Research and Education Association (ECREA) Digital Culture and Communication Section. Her research interests are in: social media and society; gender and identities; feminist media theory; and digital research methods.
Ysabel’s research interests are in:
She is currently publishing the outputs of two related projects: (1) her doctoral research, which explores how teen drama television fans maintain ‘secret’ identities on social media platforms. (2) A new project, completed with the support of Tarleton Gillespie at Microsoft Research New England (Cambridge, MA, USA). This work explores how social media users evade content moderation, namely the policing of pro-eating disorder (pro-ED) hashtags and posts on Instagram, Pinterest and Tumblr.
Ysabel is also:
Ysabel is the Programme Leader for the BA Digital Media and Society. She will be teaching the following modules in the 2017/18 academic year:
Ysabel also supervises BA and MA Dissertation students working on a range of topics, typically those who are interested in digital cultures and identities. The modules she has developed – Digital Identities and those about Digital Methods – draw on her own research interests and experiences. For example, she has spent some time at the Digital Methods Institute at the University of Amsterdam learning about their tools and approaches to social media research (see https://wiki.digitalmethods.net/Dmi/DmiAbout), and at Microsoft Research New England thinking about how social media content gets moderated and policed (see: https://www.microsoft.com/en-us/research/lab/microsoft-research-new-england).
She likes to incorporate aspects of students’ own lives, experiences and identities into her teaching practices, particularly how they use and understand social media platforms through, for example, taking selfies, vlogging, online fandom, sexting, political organisation, and gaming. She also encourages students to think about their privacy on social media, how they represent themselves, and how they use social media in different cultural, geographical, and legal contexts.
Previously, and at a different institution, Ysabel has taught:
She will happily chat to students about any of the above topics.
Publications since 2005
Gerrard, Y. (2017). ‘It’s a secret thing’: digital disembedding through online teen drama fandom. First Monday. 22(8). DOI: http://dx.doi.org/10.5210/fm.v22i8.7877.
Hill, R., Kennedy, H. and Gerrard, Y. (2016). Visualizing junk: big data visualizations and the need for feminist data studies. Journal of Communication Inquiry. 40(4). 331-350.
Gerrard, Y. (2017). Book review: Post, mine, repeat: social media data mining becomes ordinary, by Helen Kennedy. Information, Communication and Society. 20(12). 1817-1820.
Gerrard, Y. (2016). Book review: Status update: celebrity, publicity and branding in the social media age, by Alice E. Marwick. Celebrity Studies. 7(3). 437-439.