Our brand guidelines

Our brand guidelines will help you apply our identity in a confident, coherent and accessible way.

Logos

How to apply our primary and secondary logos.

Logo guidance

Typeface

How to use our fonts.

Typeface guidance

Colour

How to use our colour palette.

Colour guidance

Tone of voice

How to communicate in our tone of voice.

Tone of voice guidance

Photography

How to apply our photography style.

Photography guidance

Video

How to apply our identity to video.

Video guidance

Social media

How to apply our identity to social media channels.

Social media guidance

Digital adverts

How to use our identity in digital adverts.

Digital advert guidance

Our shield and coat of arms

How to use our shield and coat of arms.

Shield and coat of arms guidance

Illustration

How to use illustration. 

Illustration guidance

Website

Where to go for help creating web content.

Website guidance

Newsletters

How to use our identity in newsletters.

Newsletter guidance

If you have any further questions about how to apply our identity, please contact marketing@sheffield.ac.uk