Dr Pam McKinney

Lecturer

BA (Sheffield); MSc (Sheffield); MCLIP; PhD (Sheffield)

https://orcid.org/0000-0002-0227-3534

Pam McKinney 2018

p.mckinney@sheffield.ac.uk

+44 (0)114 222 2650

 

Mondays (am), Tuesdays & Thursdays

I teach the Business Intelligence modules which focus on the use by organisations of external information to support their strategic decision-making. This includes competitive and competitor intelligence, environmental scanning and analysis of organisations’ social media presence. In the Undergraduate module students have the opportunity to conduct a piece of business intelligence research on behalf of a real business partner. I contribute a session on business information units for the academic and special libraries module, and contribute to other modules on the MA Librarianship programme.

Careers paths of International Postgratuate taught alumni to inform curriculum design
Curriculum Development Award £1,000 2011
Undergraduate and Postgraduate student perceptions of groups
Curriculum Development Award £1,200 2011