Dr Guilherme Pozzer

Department of Archaeology

Teaching Associate in Digital Cultural Heritage: From Theory to Practice

Guilherme Pozzer
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Full contact details

Dr Guilherme Pozzer
Department of Archaeology
Room D13
Minalloy House
10-16 Regent Street
S1 3NJ

I am a historian specialised in Industrial Heritage and Industrial Archaeology, with an international academic background (Brazil, Portugal, Spain, Germany, and UK).

My research focuses on abandoned, ruined, and reused industrial sites to understand symbolic meanings and representations, social impacts, the role built material culture in urban planning, and impacts on processes of memory and heritage making. 

I make use of qualitative research methods to approach cultural heritage and to analyse historical data, particularly from the perspective of Critical Heritage Studies, Industrial Archaeology and Social Semiotics.

​ ​ Currently, I am examining the relationship between industrial heritage, memory, and community well-being in deindustrialised areas through Community-based and Arts-based approaches.

  • 2022. PhD. in History and Heritage (European Doctorate Label). University of Minho (Portugal) and University of Seville (Spain).
  • 2007. MPhil in History. State University of Campinas (Brazil).
  • 2003. BA in History. State University of Campinas (Brazil) 
Research interests
  • Relationship between industrial heritage sites, practices of memory making and wellbeing in contexts of deindustrialisation
  • Community-based and art-based research methods
  • Critical heritage theory and the politics and policies of cultural heritage
  • Deindustrialisation and the making of industrial heritage
  • Material culture of industry (uses, symbolic meanings, and urban and social impacts)
  • Digital Cultural Heritage

Current research projects & collaborations

  • Crafting the Past: Empowering Communities through Creative Writing, Visual Narratives, Memory, and Place-Making. (University of Sheffield, UK)
  • Beyond Rust: Memories and wellbeing in post-industrial communities (Ruhr University Bochum, Germany).
  • Developing a ‘living with change’ archaeological research framework for the Peak District National Park. (University of Sheffield, UK)
  • TICCIH MapaPI Mapa colaborativo del Patrimonio Industrial en América Latina y el Caribe [Collaborative Mapping of Industrial Heritage in Latin America and the Caribbean] (TICCIH)
  • Memória Ferroviária [Railway Memory] (State University of Sao Paulo, UNESP, Assis-SP, Brazil)
  • Cultural Heritage, Community Participation, Public Policies: an essay for comparative studies between the Global South and North (State University of Sao Paulo, UNESP, Assis-SP, Brazil; Ruhr University Bochum, Germany)

Associated Research Clusters

Teaching activities

Postgraduate: Digital Cultural Heritage: From Theory to Practice.


2024. Route to nowhere: assessing the failure of the Ave Basin Industrial Heritage Route (Portugal),  International Journal of Heritage Studies,  Volume 30 Issue 4.

2022. Palavras em Ruínas [Words in Ruins]. Lisbon: Astrolábio Edições. 

2020. The Sampaio, Ferreira Textile Mill in the industrialisation process of river Ave basin (1896-1917) In: Arqueologia Industrial. Quinta Série, Volume II, Nº1-2. Pp.04-47. 

2018. “Guilherme Pinheiro Pozzer (Interview with)”. In: Matos, Ana Cardoso de; Sales, Telma Bessa; Rodrigues, Ronaldo André (Org.). Conversando sobre Património Industrial e outras histórias: palavras, espaços e imagens. 1 ed. Sobral: Edições UVA, v., p. 161-176. 

2017. The dignity of industrial ruin: case study of the factory Sampaio, Ferreira & Cia. In: Areces, Miguel Ángel Álvarez. (Org.) Pensar y Actuar sobre el Patrimonio Industrial en el território (Colección Los ojos de la memoria, nº 16) Gijón: CICEES Editorial, p. 323-332. 

2016. The documentation of the factory Sampaio Ferreira & Cia in the Administration of the Northern Hydrographic Region (ARH-NORTE) In: Areces, Miguel Ángel Álvarez. (Org.) El legado de la industria: archivos, bibliotecas, fototecas de empresa. Fábricas y memoria. (Colección Los ojos de la Memoria, nº 17) Gijón: Gráficas Apel, p. 359-365. 

2015. Modernity arrives by train: the opening of the railroad in Campinas, São Paulo, in 1872. Intellèctus. v. 14. n. 1. p. 142-167.