Visiting Professor, Clive Humby OBE, honoured with the Don Schultz Award

Visiting Professor in Computer Science, Clive Humby OBE, has been selected for the Don Schultz Award for Innovation in Teaching

Clive Humby OBE

Clive Humby OBE, Visiting Professor in the Department of Computer Science, has been honoured with the 2024 Don Schultz Award for Innovation in Integrated Marketing Communications (IMC) by The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University.

Humby is recognised for ground-breaking contributions to consumer data and business processes, including his co-authorship of 'Scoring Points,' which tells the early story of Tesco Clubcard and has become a widely adopted text in many schools. He has been at the forefront of innovation with consumer data and today he advises a wide range of businesses and governments on data strategy, privacy and application of data to business processes.

The Don Schultz Award, which is named in honour of the late Don Schultz, a distinguished professor who played a pivotal role in establishing the field of Integrated Marketing Communications (IMC), acknowledges Humby's global impact on the field. 

“I’m deeply honoured to receive this recognition,” said Humby, who knew Schultz. “Putting IMC learnings into practice has been a hallmark of my career.”

A global reputation

Sheffield is a research university with a global reputation for excellence. We're a member of the Russell Group: one of the 24 leading UK universities for research and teaching.