A paper exploring how marketing theory could be adapted and applied to predator-prey interactions has been published in the Journal of Evolutionary Biology. It explores how consumer decision frameworks developed in marketing to predict human behaviour can be applied to aid our understanding of how predator choices and strategies will impact the ecology and evolution not just of individual prey species, but whole communities.
Co-authored by Dr Claire Burdfield, this project developed out of a collaboration with the Institute for Biodiversity and Ecosystem Dynamics at the University of Amsterdam.
The full paper can be accessed via Open Access.