My Career - Arts Education and Marketing

Victorian building Department of Music
Natalie Farrow
BMus Music 2014
MA Ethnomusicology 2016
Natalie completed a degree in music in 2014, and went onto to complete a masters degree in Ethnomusicology, graduating in 2016. Natalie now works for the Royal College of Music and shares how the studying at Sheffield prepared her for a career in arts education and marketing.

Why did you choose to study a Music degree at the University of Sheffield?

When I came to an Open Day at Sheffield it felt really welcoming (despite the rain). The staff and students were really friendly and it instantly felt like home.

Tell us about your current role: what do you do and what are your main responsibilities?

In my current role I am responsible for producing a range of marketing materials for print, digital and social media channels, sometimes working with photographers and videographers to create content. I regularly coordinate events such as Open Day and school visits to the RCM and deliver talks to young musicians at schools around the UK.

What has been your career pathway since graduating from the University of Sheffield? Where else have you worked?

I started my career in marketing while I was studying for my MA at Sheffield, I was a the marketing intern for the University's concert series. After graduating I worked in Corporate Communications at TUoS and did some freelance social media work before moving to London.My advice to current students would be to make the most of opportunities offered to you and build as much experience as you can alongside studying.

What do you think is the most exciting thing you've done as part of your current role?

Graduation is always exciting and it is great to celebrate student achievements. I spend the graduation period working with a videographer, interviewing students and creating videos for them to look back on. Freshers' Week is also exciting, there is a real buzz around the RCM with lots of activities and talks for new students to get involved with.

Four students laughing while sat at a bench, outside the Students' Union

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