2020 start

Global Marketing Management

Management School, Faculty of Social Sciences

Triple Crown accreditation means we meet the high standards of three of the world’s most prestigious accreditation bodies: AMBA, EQUIS and AACSB.
Image of two postgraduate students in the management school

Course description

This unique programme is designed for those looking for an international marketing career. You’ll spend your first semester in Sheffield and the second at Hong Kong Baptist University. You’ll gain a critical understanding of essential marketing principles combined with specialist knowledge of marketing to global audiences.

Applying for a visa

You'll need to apply for a visa in order to study in Hong Kong for the second semester. Hong Kong Baptist University provides support for visa applications, and these are usually submitted in October. For UK students, visa applications usually cost around £40.

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Accredited by the Chartered Institute of Marketing


Core modules

Semester one – Sheffield:

  • Global Marketing
  • Marketing Communications
  • International Consumer Behaviour
  • Contemporary Marketing Practice
  • Marketing Management

Semester two – Hong Kong Baptist University:

  • International Marketing Research
  • International Services Marketing Management
  • Socially Responsible Marketing in an International Context
  • Strategic Marketing.

Plus a dissertation which may be completed in either Sheffield or Hong Kong.


  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups


  • Individual assignments
  • Group projects
  • End-of-semester examinations
  • Dissertation


1 year full-time

Entry requirements

Minimum 2:1 honours degree or an approved professional qualification.

English language requirements

Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.

Entry requirements for international students


You can apply for postgraduate study using our Postgraduate Online Application Form. It's a quick and easy process.

Apply now


+44 114 222 3376

The course information set out here may change before you begin, particularly if you are applying significantly in advance of the start date.