COSTA/Whitbread Project

Extensive investigation in the recyclability and disposal of paper coffee cups in collaboration with COSTA.

Image of a Costa coffee cup
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The Director of the Advanced Resource Efficiency Centre, Professor Lenny Koh, was commissioned by COSTA to investigate the recyclability and disposal route of paper cups.

COSTA decided to launch a pioneering recycling scheme after environmental campaigner and prominent chef Hugh Fearnley-Whittingstall raised awareness about the non-recyclability of paper cups used by coffee chains in his show, Hugh’s War on Waste (BBC1).

According to the Guardian, Britons drink approximately 8 million takeaway coffees every day, resulting in roughly 3 billion used paper cups a year. Despite this staggering number, it is estimated that fewer than 1 in 400 cups is recycled.

The £100,000 project includes an in-depth investigation of consumer attitudes and behaviours towards paper cups recycling, as well as a lab analysis of the cups’ materials to better assess necessary recycling processes.

SCEnAT was used in the mapping of the paper cup recycling chain. A large-scale national survey was completed. Lab and pilot tests of the paper cups were undertaken.

  • Dr Adrian Solomon

  • Dan Reed 

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